Fren 3061 Ch 7
Terms
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- agence-conseil en publicite
- advertising agency
- ALV
- animation sur le lieu de vente
- annonceur
- advertiser
- approvisionnement
- supply, procurement
- approvisionner
- to supply
- assortiment
- assortment, selection
- base de donnees
- database
- bouche a oreille
- word of mouth
- carton (publicitaire)
- display (in a store)
- centre de magasins d'usine
- factory outlet mall
- ciblage
- targeting
- cible, cibler
- target, to target
- CMU
- centre de magasins d'usine
- comportement d'achat
- purchasing behavior
- concurrence
- competition
- concurrencer
- to compete with
- concurrent(e)
- competitor, competing
- concurrentiel(le)
- competitive
- conditionnement
- container, wrapper, etc; packaging, presentation
- conditionner
- to wrap, to package; to present
- consigne
- deposit
- consigner
- to charge a deposit
- detail (vendre au)
- (to sell) retail
- detaillant
- retailer
- echantillon
- sample
- echantillonnage
- sampling
- emballage
- container, wrapper
- emission tele-achat
- infomercial
- etiquette
- label
- etude de marche
- market study
- exposition
- show, exhibition
- foire
- fair, show
- frais generaux
- fixed overhead
- franchise
- franchise
- gamme
- line of products
- grossiste
- wholesaler
- GSS
- grande surface specialisee
- INPI
- Istitut national de la propriete industrielle
- libre-service
- self-service
- magasin a succursales
- chain store
- magasin d'usine
- factory outlet
- marchandisage
- merchandising
- marcheage
- marketing mix
- marge beneficiare
- profit margin
- marque
- trademark, brandname
- marque de distributeur
- store brand
- MAS
- magasin a succrsales (multiples)
- mercaticienne
- marketing expert
- mercatique
- marketing
- parrainage
- sponsorship
- parraineir
- sponsor
- parrainer
- to sponsor
- part de marche
- market share
- PLV
- publicite sur le lieu de vente
- pointe de vente
- retail outlet
- politique
- policy
- prime
- bonus
- prix de revient
- cost price
- promotion des ventes
- sales promotion
- promotionnel
- promotional
- publicitaire
- pertaining to advertising; advertising professional
- publicite
- advertising, advertisement/commercial
- rentabiliser
- to make a profit
- rentabilite
- profitability
- rentable
- profitable
- s'approvisionner
- to obtain supplies
- salon
- tradeshow, exhibition
- sondage
- poll
- succrsale
- branch, branch store
- VAD
- vente a distance
- vendre a prix coutant
- to sell at cost
- vendre en gros
- wholesale
- voyageur-representant-placier
- traveling salesperson
- VPC
- vente par correspondance
- VPCD
- vente par correspondence et a distance
- VRC
- vente en reseau par cooptation; vente par reseau coopte
- VRP
- voyageur-representant-placier