chapter 6-9
Terms
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- Customizing
- Changing a product to fit the needs or wants of a particular market
- Clickstream data cookie
- A small data file placed on the hard drive of the web site visitor, collects the data
- E-Commerce
- Selling through the internet
- Wide realease
- is a movie released in more than 2,000 theaters at one time
- Vertical Integration
- One company controls several different areas of the same industry
- Broadcast Webs
- are groups (call affiliations) of television networks, production studios, and related entertainment firms that produce shows inhouse for their group
- Trailers
- Also known as previews
- Sampling
- The inclusion on a CD of excerpts from the music of other artists
- Point-of-purchase displays
- Set up by the checkout area and are an effective promotional tool
- Foundation
- An organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature
- Bandwidth
- Thechnical term for the capacity of communication channels
- Agent
- A person responsible for making contacts with clients and sponsors
- Previews
- Movies shown in theaters and movies rented from the video store include advertisements for other movies
- Scouts
- People who travel the world to locate the best athletes in their respective sports