chapter 8+9
Terms
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copy deck
- customizing
- changing a product to fit the needs or wants of a particular market.
- sampling
- the inclusion on a CD of excerpts from the music of other artist.
- bandwidth
- the technical term for the capacity of communication channels.
- wide release
- a movie released in more than 2,000 theaters at one time.
- e-commerce
- revenue is generated through advertisements and retail sales of merchandise as well as through merchandise auctions
- clickstram data
- collected at each mouse click within a web site.
- broadcast webs
- groups of television networks, production studios, and related entertainment firms that produce show inhouse for their group
- cookie
- small data file placed on the hard drive of the web site visitor, collects the data.
- point-of-purchase
- set up by checkout area and are an effective promotional tool
- vertical integration
- a change from previous distribution systems through which the networks aired shows developed by independent producers.
- trailers or preview
- movies shown in theaters and movies rented from the video store include advertisements for other movies.