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Communication in Society

TCU, Comm 1 class final

Terms

undefined, object
copy deck
First successful general interest online service
1979 Compuserve
AT&T completed hooking TV networks to affiliates in
1951
Famous TV advertisers
Bill Bernbach and David Ogilvy
Fox News was launched by ___ in ___
Roger Ailes 1997
Jukebox invented in
1927
___ coined the term PR council in ____
Edward and Doris Bernays Crystalizing Public Opinion 1923
The iconoscope was invented by
Vladimir Zworykin 1923
ARPANET completed
1969
Ad code of ethics crested in ____ by ____
1924 American Association of Ad Agencies
Fake doctor promoted medicine over radio
John Brinkley
2 major ad agencies ___ and ____
J Walter Thompson McCann Erickson
First radio network connected in
1923
First radio newscast of significance was___ made by ___
1920 presidential election Frank Conrad
First publicity agency
Boston Publicity Bureau 1900
PR Society of America
replaced USIA in 1947
Integrated circuit was created in
1959
First Modern ad agency
N W Ayer and Sons
World Wide Web created by _____ in _____
Tim Berners Lee 1993

Deck Info

18

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