Yearbook
Terms
undefined, object
copy deck
- bridges
- when content is placed in a rail
- perspective
- adds detail and grabs interest
- Hammer
- primary headline, above secondary
- contrast
- tonal gradations
- repetition of patterns
- texture or line repeats
- montage
- photo collection, may touch or be separated by lines
- eyeflow
- keeps reader flowing from element to element
- grain
- texture of a photo
- dominance
- makes content large or small
- contrast
- sparks visual interest through size, format, etc
- Kicker
- single-line secondary headline, above primary
- space
- can be effective
- quotes
- adds human interest
- lead
- grabs attention, sets tone
- subjects
- people explain different stories
- eyeline
- reader sees primary subject horizontally
- Specialty
- Showcased quote, adds to headlines
- summary caption
- highlights 5 w's and h
- sequence
- adds consistency and continuity
- single shot
- one image that tells story
- gutter
- center of binding
- format
- layout of horizontal and vertical photos
- digital camera
- transmits images to disk
- mortise
- photo that overlaps or is inset into a larger photo
- group identification
- includes first and last names
- content modules
- quote boxes or scoreboards
- rule of thirds
- imaginary divisions of a photo
- Secondary headline
- Second tier of info that adds detail, subheadline
- print qualiy
- cleanliness of photo
- center of interest
- primary subject is first to capture attention
- Captions
- present tense, more than state obvious, answer questions
- selection
- choosing photos that tell stories
- Tripod
- multi-line secondary, beside primary
- lead-in
- mini-headline, short/catchy
- cropping
- editing out unessential info
- Primary headline
- main headline that captures reader attention, label
- series
- three or more photos illustrating a sequence
- leading lines
- real or imaginary lines, direct to COI
- collective caption
- 1st caption describes photos in grouing, 2nd identifies each photo
- conclusion
- ties story back to lead
- sizing
- matching dimension or shape
- COB
- cut out background, leave silhouette
- rails
- when vertical column is left empty
- single lens reflex
- common camera, film creates actual image
- point-and-shoot
- simple operation, doesn't create exact image
- transitions
- uses detal for context
- Wicket
- muti-line secondary headline, above primary
- framing
- subject surrounded by content
- quote caption
- provides insight
- Indent
- identifies individuals, provides brief explanation
- expanded caption
- answers 5 w's and h, offers detail
- hierarchy
- creates order and indicates imporance through size/placement
- design
- the direction or eye flow
- action shots
- capture action or movement
- focus
- sharpness of the subject