Chapter 5
Terms
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- executive summary
- a brief recounting of the key points contained in a business plan.
- feasibility analysis
- determines if an idea for a new business is practical.
- indirect channel
- you will sell your game to a wholesaler who finds retail stores to carry your product.
- Small Business Administration
- a federal agency that provides services to small businesses and new entrepreneurs.
- benefit
- promotes or enhances the value of the product or service to the customer.
- vision
- the main concept you have for your business.
- distribution channel
- supplying the product to the customer.
- trade association
- offers technical and general assistance to entrepreneurs in a specific profession or industry.
- business plan
- a document that describes a new business.
- feature
- distinctive aspect, quality, or characteristic of the product or service.
- direct channel
- delivering the service directly to the customer.
- competitive grid
- allows you to organize important information about the competition.
- business concept
- idea for new business that can be tested.