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Journalism

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What was the program called that was created to cover the Iranian Hostage Crisis?
Night Line
What was the first digitally recorded album?
Bop till you drop by Rye Cooder
How long has the show the Simpsons run?
from 1987 to the present
The 4 majors in the music industry?
Sony, Universal, Warner and EMI
What is the most recognized word in the world?
OK
Examples of music licensing firms are..
BMI and Ascap
Geostationary communication satellites are parked how far above the earth?
22,300 miles above the earth (called footprints)
The Beatles debuted on what show?
The Ed Sullivan Show
Who was the producer for Elvis Presley?
Sam Phillips (owner of sun studios)
What is the top selling album of all time?
The Eagles greatest hits
The music industry of the 1980s was driven by what?
music videos
Who was the first to use illustrations in newspapers?
Ben Franklin
What group did the ad "pay us if you want?"
Radio Head
Who is the pioneer in tv news?
Edward Murrow
Illegal downloads are called..
piracy
Who invented the world wide web?
Tim Burners Lee
Internet new sources and blogs are what?
undermining news
Host of Show of Shows
Sid Caesar
Piano players were sold by what?
ragtime music
The news became big business in the 1970's because of what?
The Iranian Hostage Crisis
Who invented Microsoft?
Bill Gates
In the 1960s, albums sold because of what group?
The Beatles
What is fragmentation of the audience?
Narrowcasting
When was Christian pop rock?
2000s
What is the aspect ratio of analog?
4 by 5
Who invented Apple?
Steve Jobs
Integrated marketing communication includes what 3 things?
advertising, public relations and promotions
All in the Family was produced by?
Norman Lear
What is the second most recognized word in the world?
coca-cola
Who went to Vietnam to report what he saw?
Walter Cronkite
What is the aspect ratio of digital tv?
16 by 9
psychographics are based on..
feelings
When was the digital era?
1980s
Who did the Tony the Tiger and the Jolly Green Giant ads?
Leo Burnett
Perception is..
reality
Network news broadcast began in what year?
1948
The quiz show scandals
Charles Van Dorren
Measuring radio audiences is done in what?
Nielsons
Who are the top selling artists of all time?
The Beatles
Who developed CNN?
Ted Turner in 1980 (he also did TBS)
What is the longest running prime time show?
60 minutes
Strawberry Fields Forever was a popular song sung by?
The Beatles, released in 1967
What was the "alley" that had all the music producers?
Tin Pan Alley
How many ads do we see a day?
3000
Who was the producer for the Beatles?
George Martin
Image is..
everything
When was the disco era?
1970s
The highest rated single program is?
MASH
Who came in our class and talked about ad/pr?
Jack Raspkoff
CD's started in what year?
1982
Advertising is?
Controlled identifiable persuasion through the mass media
Recording started when?
Edison invented the phonograph (he also invented nickelodeons)
What was a huge boost to advertising (invented in 1456)
the printing press
Who invented the gramophone?
Emil Berliner in 1888
What was cable originally for?
to deliver tv to rural areas
What was the first premium service?
HBO in 1975
demographics are based on..
facts
Rise of rap was in?
1990s
What is like a mirror of society and is one of the program types where we can see society developing and negotiating value system?
a sit com
What % of American homes have cable?
58% and subscribers are decreasing
What was a part of the beginning of CBS?
Columbia records
Host of Texaco Star Theatre
Milton Berle

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