Journalism
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- What was the program called that was created to cover the Iranian Hostage Crisis?
- Night Line
- What was the first digitally recorded album?
- Bop till you drop by Rye Cooder
- How long has the show the Simpsons run?
- from 1987 to the present
- The 4 majors in the music industry?
- Sony, Universal, Warner and EMI
- What is the most recognized word in the world?
- OK
- Examples of music licensing firms are..
- BMI and Ascap
- Geostationary communication satellites are parked how far above the earth?
- 22,300 miles above the earth (called footprints)
- The Beatles debuted on what show?
- The Ed Sullivan Show
- Who was the producer for Elvis Presley?
- Sam Phillips (owner of sun studios)
- What is the top selling album of all time?
- The Eagles greatest hits
- The music industry of the 1980s was driven by what?
- music videos
- Who was the first to use illustrations in newspapers?
- Ben Franklin
- What group did the ad "pay us if you want?"
- Radio Head
- Who is the pioneer in tv news?
- Edward Murrow
- Illegal downloads are called..
- piracy
- Who invented the world wide web?
- Tim Burners Lee
- Internet new sources and blogs are what?
- undermining news
- Host of Show of Shows
- Sid Caesar
- Piano players were sold by what?
- ragtime music
- The news became big business in the 1970's because of what?
- The Iranian Hostage Crisis
- Who invented Microsoft?
- Bill Gates
- In the 1960s, albums sold because of what group?
- The Beatles
- What is fragmentation of the audience?
- Narrowcasting
- When was Christian pop rock?
- 2000s
- What is the aspect ratio of analog?
- 4 by 5
- Who invented Apple?
- Steve Jobs
- Integrated marketing communication includes what 3 things?
- advertising, public relations and promotions
- All in the Family was produced by?
- Norman Lear
- What is the second most recognized word in the world?
- coca-cola
- Who went to Vietnam to report what he saw?
- Walter Cronkite
- What is the aspect ratio of digital tv?
- 16 by 9
- psychographics are based on..
- feelings
- When was the digital era?
- 1980s
- Who did the Tony the Tiger and the Jolly Green Giant ads?
- Leo Burnett
- Perception is..
- reality
- Network news broadcast began in what year?
- 1948
- The quiz show scandals
- Charles Van Dorren
- Measuring radio audiences is done in what?
- Nielsons
- Who are the top selling artists of all time?
- The Beatles
- Who developed CNN?
- Ted Turner in 1980 (he also did TBS)
- What is the longest running prime time show?
- 60 minutes
- Strawberry Fields Forever was a popular song sung by?
- The Beatles, released in 1967
- What was the "alley" that had all the music producers?
- Tin Pan Alley
- How many ads do we see a day?
- 3000
- Who was the producer for the Beatles?
- George Martin
- Image is..
- everything
- When was the disco era?
- 1970s
- The highest rated single program is?
- MASH
- Who came in our class and talked about ad/pr?
- Jack Raspkoff
- CD's started in what year?
- 1982
- Advertising is?
- Controlled identifiable persuasion through the mass media
- Recording started when?
- Edison invented the phonograph (he also invented nickelodeons)
- What was a huge boost to advertising (invented in 1456)
- the printing press
- Who invented the gramophone?
- Emil Berliner in 1888
- What was cable originally for?
- to deliver tv to rural areas
- What was the first premium service?
- HBO in 1975
- demographics are based on..
- facts
- Rise of rap was in?
- 1990s
- What is like a mirror of society and is one of the program types where we can see society developing and negotiating value system?
- a sit com
- What % of American homes have cable?
- 58% and subscribers are decreasing
- What was a part of the beginning of CBS?
- Columbia records
- Host of Texaco Star Theatre
- Milton Berle