Communications Final
Terms
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- Kinescope
- These early versions of recordings were created by pointing a camera at a television and were the only way to preserve T.V. until much later?
- Don Juan
- What was the first film to feature coordinated sound?
- Final episode of M*A*S*H
- Highest rated program in history with a 70+ share
- George Creel
- Who headed the Committee on Public Infomation in WWI?
- George Martin
- Who is the executive producer for The Beatles?
- Bill Haley and his Commets
- Who sung the number one jukebox hit of the 1950s "Rock Around the Clock?"
- WWI
- What brought the U.S. government into public relations?
- Sun Studios
- Which studio was owned by Sam Phillips and managed Elvis Presley?
- 1993
- When was the world wide web created?
- 3000
- How many ads does a person see on average per day?
- William Paley
- Who was the longtime head of CBS?
- The Beatles
- Who is the top selling band of all time?
- Nielsen Ratings
- Used to rate television or radio viewing
- 30
- How many frames are shown per second in television?
- Colombia Records
- Which company started the beginnings of CBS?
- Seven
- What is the average number of times a radio ad must bounce off a person before the message is recieved?
- 1980s
- In what era did music videos drive the music industry?
- Mack Sennett
- Who founded Keystone Studios?
- NBC
- Which station was the first to broadcast in color?
- Fred Friendly
- Who did George Clooney play in Good Night and Good Luck?
- Tim Burners Lee
- Who is credited with the invention of the internet?
- Mack Sennett
- Who founded Keystone Studios?
- Milton Berle
- Who hosted the Texaco Star Theater?
- Usenet
- What was the second form of internet used primarily by academics and created in 1979?
- NBC
- General Electric, Westinghouse, and AT&T are owned by
- Edison and Eastman
- Who established "The Trust"
- Thomas Edison
- Who invented the phonograph?
- Frank Conrad
- Who founded the first radio station?
- Coca-cola
- What is the second most recognized word in the world?
- Muybridge
- Who created a motion experience when capturing photographs of moving horses?
- ARPAnet
- What was the early internet of 1969 used by millitary and government workers called?
- Birth of a Nation
- What was the first real epic film?
- EMI, Sony, Universal, Warner
- In alphabetical order, what are the four current music industy majors?
- The Ed Sullivan Show
- On which television show did The Beatles make their television debut?
- Hyperlinks
- We navigate the web via
- David Ogilvy
- Who is the father of advertising?
- What is the digital aspect ratio?
- 4 by 5
- Product placement
- A modern form of advertising used to overcome Tivo and internet viewing is
- Radiohead
- Which band introduced the concept of buyers setting a price for a cd?
- Narrowcasting
- A problem today that occurs as a result of audience fragmentation
- AOL
- What is the top internet service provider?
- Babies, baseball, bowling
- What caused a drop in movie attendance following WWII?
- I Love Lucy
- What was the first television show to employ a three campera technique?
- Bop Till You Drop
- What was the name of the first digitally produced album?
- 1950s
- Roller derby and wrestling characterized what era of television?
- 60 Minutes
- What is the longest primetime show in history?
- 1. Image is everything 2. Perception is reality 3. Repetition, repetition, repetition
- What are the three axioms of strategic communications?
- William Paley
- Who is the long time head of CBS
- Georges Melies
- Who directed Trip to the Moon?
- Gordon McClendon
- Who is associated with the top forty format?
- Steven Jobs and Steve Wozniak
- Who are the founders of Macintosh?
- The Beatles
- Who dominated the 1960s?
- George Melies
- Who directed A Trip to the Moon?
- CATV
- Cable Television can also be called
- Share
- The percent of households using television turned to a specific program, station or network in a specific area at a specific time
- Charles Van Doren
- Poster child for gameshow cheating
- Rap
- The 1990s are characterized by the rise of what kind of music?
- Charles Francis Jenkins
- Who is associated with mechanical television?
- Board Op
- What is an entry level radio job?
- Bars
- Where was television seen for the first time?
- RCA Victor
- What company did Victor Talking Machine Co. turn into?
- Sergei Eisenstein
- Who created The Battleship Potemkin?
- Changing society
- What did programming of the 1960s reflect?
- Niepce and Daguerre
- Which two French men can be credited for their contributions to photography?
- Public Domain
- Where does material go when a copyright expires?
- 1982
- In what year were CDs invented?
- The Iranian Hostage Crisis
- What made news into big buisness?
- Sam Phillips
- Who was Elvis Presley's producer?
- Leo Burnett
- Who developed the concept of image advertising?
- John Huston
- Who directed the Maltese Falcon?
- Disco
- Which type of music characterized the 1970s?
- Who made The Great Train Robbery?
- Edwin S. Porter
- Rating
- Estimated percentage of the universe of TV households turned to a program at once and expressed as a percent
- 3000
- On average, how many ads are we exposed to per day?
- Benjamin Franklin
- Who was the first to put pictures in newspaper advertisments?
- Ted Turner
- Who founded WTBS?
- ARPANET
- What was created by the U.S. Depaetment of Defense in 1969 lead by Dwight D Eisenhower?
- What is the high definition aspect ratio?
- 16 by 9
- Publik Occurences
- What was the name of the first newspaper?
- Christian Pop Rock
- The 2000s are characterized by the rise of what type of music?
- Wisconsin
- Where was Senator McCarthy from?
- Ry Cooder
- Who made the first digitally produced album?
- 1877
- When was the phonograph invented?
- 1967
- When did The Beatles' Strawberry Fields Forever debut?
- Frederick Remmington
- Which illustrator was employed by Hearst and was responsible for the images of the Phillipine War?
- Yahoo
- What is the most popular website?
- What are the seven main studios?
- Disney, Dreamworks, Paramount, Sony, Universal, Warner Brothers, 20th Century Fox
- Reginald Aubry Fessenden
- Who made the first radio broadcast?
- Larry Page and Sergey Brin
- Which two Stanford students invented Google?
- Steven Jobs and Steve Wozniak
- Which two people created Macintosh?
- Dissonance Theory
- The selective processes: exposure, retention, and processing, can be associated with
- ASCAP and BMI
- Which two companies work on music licensing fees and paying back members in royalties?
- Christian Pop Rock
- The 2000s mark the rise of which type of music?
- Footprint
- The area covered by a particular satellite
- Crank That
- What was the number one song of 2007?
- Usenet
- What was the slightly more modernized version of the internet of 1979 used by academics?
- Norman Lear
- Who produced All in the Family?
- Audio Tape
- What did the Germans introducein WWII?
- Fritz Lang
- Who directed Metropolis?
- Who wrote the first magazine?
- Andrew Bradford
- 1939
- What year was the first television broadcast at the New York World's Fair?
- AOL Time Warner
- People and Time Magazine are owned by
- Emile Berliner
- Who invented the gramaphone?
- Situational Comedies
- What type of program works to change the value system and is also a reflection of society?
- Zworykin
- Who invented the iconoscope?
- First four TV networks
- ABC, CBS, Dumont, NBC
- What is the most widely used search engine?
- Edward L. Bernays
- Who is the father of public relations?
- Walter Cronkite
- Which broadcast journalist warned Americans to get out of the Vietnam War?
- Ben Harris
- Who wrote the first newspaper?
- David Sarnoff
- NBC and RCA can be associated with
- 1920
- When was the first radio station created?
- John Ford
- Who directed Stage Coach?
- Bill Gates
- Who is created Microsoft?
- Norman Lear
- Who was the producer of All in the Family?
- The book
- In radio, ratings can also be called
- Metropolis
- Which film epitomizes German expressionism?
- Lumiere Brothers
- Who were the first French film makers?
- 1906
- In what year was the fist radio broadcast made?
- George Clooney
- Who directed Good Night and Good Luck?
- 24
- How many frames are shown per second in film?
- Gatekeepers
- Who controls the flow of media messages?
- Leo Burnett
- Who developed the concept of image advertising with characters such as Tony the Tiger, Marlboro Man, and Pilsbury Doughboy?
- Pulitzer
- Who did Nelly Bly work for?
- HBO
- What was the first premium television service?
- 1993
- When was the world wide web created?
- Sales and marketing
- In which career area can a person be profitable when entering television?
- Farnsworth
- Who is the unknown father of television?
- KDKA
- What was the name of the first radio station?
- Zworykin
- Who is associated with electric television?
- James Arness
- Who stared in Gunsmoke?
- Sid Caesar
- Who hosted the variety show, Your Show of Shows?
- Live TV Dramas
- Philco TV Playhouse, Kraft television Theater, and Playhouse 90 had in common that they were?
- George Martin
- Who was the executive producer of The Beatles?
- Disney
- Which major movie company was first to share programming with television