Jour 101 Last Test
Terms
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copy deck
- Journalists consider things such as responsibility, credibility, and the duty to inform the public during the Potter Box stage of ethical decision making?
- state principles
- Which of the following is NOT one of the four main categories of business to business ads?
- medial/pharmaceutical
- The media mix for business to business advertising:
- all of these
- Albert Bandura's research involving children's exposure to violent content and subsequent behavior toward a Bobo doll is complicated by the fact that:
- all of these
- The TV industry's adoption of the "voluntary" program ratings guidelines following the Telecommunications Act of 1996:
- all of these
- Which of the following is NOT one of the four main categories of business to business advertising:
- all of these
- The advice "do not treat people as a means to an end" best reflects which ethical principle?
- categorical imperative
- Many ethics experts agree that stressing ________ is the best way to teach ethics to journalism and mass communication students.
- a systematic way of thinking about ethics
- Which of these phases of an advertising campaign would happen last?
- executing the campaign
- Taken as a whole, panel studies designed to measure the effects of exposure to violent TV have shown what type of relationship between aggressive behavior and viewing violent TV?
- mutual causal connection, but it is small and influenced by individual and cultural factors
- Tracking studies in advertising are designed to:
- see how many people recall certain ads
- The technique known as management by objectives would be most closely associated with the ______ phase of a PR campaign.
- planning
- __________ occurs when companies create messages taht are so intriguing that consumers share them with others.
- viral advvertising
- In terms of media effects on prosocial behavior,
- prosocial messages do not change day-today-behavior
- The effectiveness of the MPAA rating system depends on the cooperation of all of the following EXCEPT:
- government
- This type of research investigates whether heavy TV viewers have a distorted view of the world -- a view that reflects the world represented on television.
- cultivation analysis
- Corporate Web sites are being used by PR practictioners to:
- all of these
- TV networks utilize ___________ to help make sure that no unethical content is aired:
- standards and practices departments
- Children are likely to be most influenced by TV when:
- all of these
- In recent years, the advertising agency:
- all of these
- Media organizations can feel the effects of economic pressures from advertiseres regarding:
- all of these
- PR practitioners use the Internet to streamline their media efforts by:
- both of these
- Researchers argue that television has affected politics:
- television has affected only the voters, not the process
- Moderation is the key to moral virtue, according to the:
- Principle of the Golden Mean
- Positioning is most commonly considered during the ______ phase of an ad campaign.
- choosing marketing strategy
- This was probably the most influential of all pressure groups targeting broadcasting:
- Action for Children's Television
- Retail advertising is also called _______ advertising.
- local
- In 2003, a proprosed merger of ABC and CNN was challenged by Center for a Digital Democracy (CDD), which threatened legal action if the merger was made, CDD is an example of:
- pressure group
- What ethical principle guides reporters who decide NOT to use a hidden camera -- even though the story is of vital importance to national security -- because using hidden cameras is wrong?
- categorical imperative
- Newspapers use ___________ as guidelines to persuade the public on certain issues or to achieve certain goals.
- editorial policies
- Identifying the target audience is one goal of ________ in advertising.
- formative research