Marketing
Terms
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- Product advertisements
- Advertisements that focus on selling a good or service, forms include pioneering, competitive and reminder
- Product placement
- Using a brand-name product in a movie, television show, video, or commercial for another product
- Pretests
- Tests conducted before an advertisement is placed to determine whether it communicates the intended message or to select among alternatives versions of an advertisement
- Advertising
- any paid form of nonepersonal communication about an organization, good, service, or idea by an identified sponsor
- Cooperative advertising
- Advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products
- Posttest
- Tests conducted after an advertisement has been shown to the target audience to determine whether it has accomplished its intended purpose
- Publicity tools
- methods of obtaining nonpersonal presentation of an organization, good, or service without direct cost
- Consumer-oriented sales promotions
- Sales, tools, such as coupons, sweepstakes, and samples, used to support a company's advertising an personal selling efforts directed to ultimate consumers
- Institutional advertisements
- advertisements designed to build goodwill or an image for an organization, rather than promote a specific good or service
- trade-oriented sales promotions
- Sales tools used to support a company's advertising and personal selling efforts directed to wholesalers, distributors, or retailers