Med. 1 Terminology
Terms
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- product placement
- deliberately showing a product in a film or TV programme
- denotation
- Something signified or referred to; a particular meaning of a symbol.
- product positioning
- aiming a product at a particular market
- style
- the 'look' of a media text
- reception theory
- the theory that audiences make their own meanings
- branding
- establishing an identity for a range of products
- serial
- a sequence of programmes telling a continuous story
- scheduling
- organising TV or radio programme into timeslots
- uses and gratifications
- the theory that argues that media texts meet our basic needs
- signifier
- a sign which conveys meaning
- demographics
- dividing an audience by measurable features (age, sex, etc)
- media giant
- one of the large media companies (eg Disney, Sony)
- open narrative
- a never ending story such as that seen in soaps
- logo
- an instantly recognisable symbol of a brand
- Segmentation
- breaking an audience into specific groups
- equilibrium-disturbance-new equilibrium
- Todorov's narrative theory
- conventions
- repeated patterns found in media products
- mise en scene
- the contribution that everything in a single shot makes to a film
- psb
- public service broadcaster (funded by taxpayer)
- iconic sign
- an image which is a direct representation of the thing it represents
- product reach
- making an audience aware of a product
- synergy
- one media product using another (Mcdonalds/Disney)
- broadcast flow
- the way TV seems seamless and has no gaps
- signified
- the idea conveyed by a sign
- target audience
- the audience at which the text is aimed
- sub genre
- a type within a genre (Horror - Mummy film)
- repetition and difference
- the essence of genre
- cinematography
- the techniques of filmaking
- merchandising
- producing products associated with a media text
- stereotype
- classifying people by character traits
- indexical sign
- an image which is evidence of sonmething else: smoke=fire
- realism
- representation of the real world
- connotation
- implied meaning eg. rose=love
- iconography
- images associated with a particular media product
- naturalised
- making meanings seem 'natural'
- generic
- related to a genre
- intertextuality
- he way one text refers to another
- hypodermic needle theory
- the idea that audiences are directed affected by the media
- code
- the rules governing media products
- series
- a sequence of programmes linked by character and setting
- enigma
- a puzzle set by a narrative
- terrestrial/analogue
- Non digital TV
- niche audience
- audience with a specific and limited interest
- symbolic sign
- an image which bears no direct relation to the thing it represents
- psychographics
- dividing an audience by psychological features (aspirers)
- Binary opposition
- a series of opposites which carry the meaning of a text
- ident
- the identifying symbols used by TV companies
- ratings
- the size of an audience
- dominant ideology
- a set of ideas most people agree with
- closed narrative
- a narrative with an ending