Mass communications
Terms
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- Blamed human alienation on massproduced written word
- marshall mchuhan
- requires sophistricated taste to be appreciated
- high art
- can be appreciated by almost everybody
- low art
- mass media should gear to sophistricated audiences
- elitism
- pejorative word for trendy, trashy, low art
- kitsch
- mass media should seek largest possible audiences
- populism
- said all pop art is kitsch
- dwight macdonald
- said social, economic and intellectual levels o faudience coincide
- herbert gans
- continuum identified by hertbert gan
- high-, middle- and low-culture audiences
- levels of meida content sophistication that coincide with audience tastes
- highbrow, middlebrow and lowbrow
- their reaserach indicates a liberal agenda in entertainment programming; colleagues of Stanley Rothman
- Linda and Robert Lichter
- Media resrach organization
- center for media and public affairs
- His reasrch indicates a liberal agenda in entertainment programming; colleague of the Lichter
- Stanley Rothman
- Art that tries to succeed in the marketplace
- popular art
- pop art has inherent value
- pop art revisionsim
- Saw cultural, social value in pop art
- susan sontag
- adjust media contnt to appeal to broader audience
- populaization
- occurs when people realize their vaalues are inconsistent
- cognitive dissonance
- dichotomy that exposes discrepancies between behavior and values
- private actuions versus public morality
- communicatgion of cultural values to later generations
- historical transmission
- communication of clutral values to different cultures
- contemporary transmission
- process through which news, ideas, values, information spread
- diffusion of innovations
- dissatifaction with indiviudal and cultural deviations from basic nature
- alienation
- the removal of humankind from natural, tribal state
- detribalization
- restoring humankind to nature, trial state
- retribalization
- Instantaneous connection of every human being
- global village
- Monks who copied books manually
- scribists
- In mid-1400s, devised revolutionary preinting process using metal letters
- Johannes Gutenberg
- Small blockas of type arranged into words, lines and pages
- movable metal type
- Bibles printed by Gutenberg with movable type. Surviving Bibles are all collectior's items
- Gutenberg Bibles
- First publisher in the British American colonies
- Cambridge Press
- Owned a major personal library
- John Harvard
- Wrote influential reading textbooks in the 1830-1840s
- william Holmes McGuffey
- Genral-interest titles, including fiction and nonfiction
- trade books
- Educational professional, reference titles
- textbooks
- Elementary and high school book market
- el-hi
- The U.S. government publisher
- Government Printing Office
- fPublishers that charge authors to publish their manuscripts
- vanity presses
- A book company's catalog of titles
- list
- Author's share of book's income
- royalty
- upfront money for an author to sign a contractg with a publisher
- advance
- When royalty income to an author exceeds the advance
- earn out
- Person who represents an author in finding a publisher an din negotiating a contract
- agent
- A ban on expression by authorities
- censorhsip
- 75,000 copies hardcover, 100,000 paperback
- best seller
- originated Pocket paperbacks in the United States in 1939
- Robert de Graff
- First moderan U.S. paperbacks
- pocket books
- Bookstores taht are not part of a chain
- independent bookstores
- The oldest and largest book club
- book of th emonth club
- automatic book club shipments unless the subscriber declines in advance
- negative option
- Founder of Amazon.com, the first web bookseller
- Jeff Bezo
- Portable electronic devices for on-screen reading of books downloaded from the web
- e-books
- Publishing a book in segments in magazines or newspapers
- serializtion
- rights to adapt book for additonal markets
- subsidiary rights
- Early contributor to identifiable U.S. literature
- Saturday Evening Post
- Discounted magazine mail rates
- Postal Act of 1879
- Turn-of century term for invertigative reporting
- muckraking
- coined the term muckraking
- Theodore Roosevelt
- Ezposed Standard Oil
- Ida Tarbell
- Turn-of-century muchraking magazine
- McClure's
- Exposed municipal corruption
- Lincoln Steffens
- Exposed the meat-packing industry
- Upton Sinclair
- In-depth, balanced biographical article
- personality profile
- Pioneered the personality profile
- Harold Ross
- Adapted the personality profile to Q-and A
- Hugh Hefner
- Pioneered magazine visuals
- Harper's Weekly
- Introduced photography in magazines
- National geographic
- Sold on newsracks
- consumer magazines
- Largest circulation newsrack magazine
- Reader's digest
- Founder of Time and later LIfe
- Henry Luce
- First newsmagazine
- Time
- Magazine or newspaper?
- National Enquirer
- Largest magazine circulation
- Parade
- Second largest weekend newspaper supplement
- USA Weekend
- Founded first women's magazine
- Sara Josepha Hale
- Leading women's magazines
- Seven Sisters
- First classy men's magazine
- Esquire
- Widely imitated girlie/gifestyle men's magazine
- Playboy
- A hybrid print and visual magazine, usually cheaply printed and bound
- comic book
- Pioneer comic book publisher known for Superman and Batman
- DC Comics
- Pioneer comic book publisher known for Spider Man and the X-Men
- Marvel
- Generally non-newsrack magazine, often member supported.
- Sponsored magazine
- Keeps memebers of profession, trade informed
- trade journal
- Cost per thousand
- CPM
- cerbral magazines, edited for the intelligentsia
- highbrow slicks
- a tool developed byt hte magazine industry to score reader experience as a guide for designing magazines conceptually and for editing content
- reader usage measure (RUM)
- The press as a player in medieval power structures, in aaddition to the clerical, noble and common estates
- fourth estate
- British member of Parliament who is sometimes credited with coining the term fourth estates
- EDmund Burke
- The press as an informally structured check on the legislative, executive and judicial brances of government
- fourth branch
- concept of the press as a skeptical and critical monitor of government
- watchdog role
- Governemtn requirement for stations to offer competing political candidates the same time and the same rate for advertising
- equal time rule
- Former government requirement that stations air all sides of public issues
- fairness doctrine
- Radio station owner who lost licenses for favoring some political candidates over others
- Don Burden
- The U.S. Supreme Court upheld First Amendment protection for the preint media even if they are imbalanced and unfair
- Tornillo opinion
- Sociologist who concluded that media influence on voters generally is indirect
- Paul Lazarsfeld
- Media effect onindividuals is through opinion leaders
- two-step flow
- Media-savvy individuals who influence friends and acquaintances
- opinion leaders
- political information moves from the meida to individuals through complex, ever-changing interpersonal conncetions
- multistep flow
- stations or programs based on discussion, some with listener participation
- talk radio
- conservative radio personality with the largest talk-show following
- Rush Limbaugh
- informal term for talk radio
- talkers
- Created C-SPAN
- Brian Lamb
- Negative term for dialogue-based television shows
- talking heads
- Cable network for public and cultural affairs; covers Congress live
- C-SPAN
- Franciful term for C-SPAN
- America's town hall
- Informal term for online magazine
- 'zine
- An internet site, usually for an assigned topic, at which people may sign in, ready other people's messages and contribute their own.
- chatroom
- The process through which issues bubble up into public attention through mass media selection on what is cover
- agenda-setting
- The ability of television, through emotion raising video, to elevate distant issues on the domestic public agenda.
- CNN effect
- process in which the media affect the standard that people use to evaluate political figures and issues
- priming
- A deliberate disclosure of confidential or classified information by someone who wants to advance the public interest, embarrass a bureaucratic rival or supervisor, or disclose incompetence or skullduggery
- leak
- To refuse to anser questions, sometimes refusing even to meet with reporters
- stonewall
- when a person or institution decides to issue no statements despite public interest and also declines news media questions
- news blackout
- A staged event to attract media attention, usually lacking substance
- pseudo-event
- short for photo opportunity. A statged event, ususaly photogenic, to attarct media attention
- photo op
- White House term for media tracking of the president 24 hours a day, seven days a weeks
- body watch
- responsible for media relations. In this age of broadcasting the term press secretary is outdated
- news secretary
- when an assistant makes announcements to reporters and ususaly fields questions
- news briefing
- when a person is charge, like the president, makes announcements to reporters and usually, fields questions.
- news conference
- The shift in funding and administration of programs from the federal to state government
- new federalism
- trying to persuade legislators and regulators to a position
- lobbying
- His studies have concluded that media advertistin is only one of the many variables in political campaigns
- Herbert Alexander
- Effect of political advertising on voters is critical only in close campaigns
- Thomas Patterson and Robert McClure
- what is sandra's favorite color
- red
- sandra's favorite food
- indian
- sandr'a favorite place to visit
- rome