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The Media In Your Life Chapter 6 Newspapers


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nonmainstream media
mainstream describes the social groups with the political power to dominate a society. in the united states, the mainstream traditionally included descendents of white european christians. mainstream media cater to the interests of the mainstream groups. nonmainstream media provide news and information to less powerful social groups, which are often defined by gender, race, ethnic, or economic characteristics.
the # of copies sold by a newspaper during its production cycle (week or day)
market structure for news
the market relationship between newspapers and their buyers is based on costs, competition, and
markets are geographic areas in which businesses and consumers exchange goods and services for money. major markets include a metropolitan area and have many media choices; out-state markets are removed from metropolitan areas but are not rural and inculude some diversity in media choice; isolated markets include rural areas with limited media choices.
household penetration
the number of households subscribing to a newspaper compared to the number of potential households in an area.
public versus private ownership of newspapers
a newspaper or group of newspapers may be privately held and controlled or it may be a publicly owned company any individual may purchase shares of a public company and try to influence the direction of the company's policy. a privately held company's policies are under hte control of its private owners.
newspaper content has this when readers believe what they read.
printing an edition of a newspaper for a specific geographic area (or zone) that has content aimed at that area, usually in a specific section of the paper.
market-oriented newspapers
this type of newspaper emphasizes using research to determine what readers and advertisers want in the newspaper
a newspaper department with an editor in charge. Most newspapers, for example, have a city and a sports blank
these are regularly covered topics of news such as police and science. reporters contact sources on a beat regularly to check for events that might be newsworthy. desks have one or more of these connected with them.
spot news
news based on one-time events such as accidents or crimes.
stories that emphasize activities of people instead of "hard news events" such as crime and disasters.
visual elements including headlines, photographs, and graphics, organized to make the newspaper interesting and easy to read.
focus groups
groups of individuals representing different interests who are assembled to discuss a topic. a form of research used to get in-depth information that is representative of an entire audience.
breakout boxes
shorter pieces of information, often direct quotes, that are connected to the larger story being covered. they are used to emphasize specific points and for design relief.
an expert on a particular topic; a person consulted because of their knowlege.

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