BTMM
Terms
undefined, object
copy deck
- What percentage of communication is non- verbal?
- 98%
- What is genderlect derived from?
- *Dialect
- What do linguists study?
- thy study the act
- This gender seeks connection when communicating.
- females
- This grouup uses language to top each other.
- males
- Deborah Tannen was a....
- linguist
- What was Tannens points concerning cross cultural approach?
-
-doesn't assume men are trying to dominate women
-stylistic differences are two dixtinct cultural dialects
-a particular style is not inferior or superior - What do men seek?
- status and independence
- What threatens a mans need for freedom & conquest?
- a womens need for intimacy
- How was Tannens approach reflected in "You've got mail?"
-
-John Hanks is more aggressive/ competitive
-while meg is more empathetic to her customers/ rapport talk - What is propaganda?
- the packaging of truth and liestogether to convey a point of view, ideology, etc.
- What is propaganda used for?
- used for the purpose of persuading
- What is cultural studies and what does it screen?
-
-it screens technological determinism
-it is where culture is more important than technology - What is cultural dterminism?
- culture shapes the use of technology
- What do we expect from the media?
- we expect the nedia to tell us what is going on around the world ( Map of the world)
- When it comes to story telling, which gender group tends to tell more stories?
- men--try to make jokes or make themselves look good
- What do men use questions for?
- to engage in verbal sparring
- In Network, what role do the ratings play?
- * when Howard said he would kill himself, his ratings went up.
- Howard Beal went from newsman to....
- the voice of the people
- Why did the ratings in Network start to decrease?
- this is b/c the people want to hear that they are in control.
- According to the class, who had the control in networking?
- the audience
- What was the ideology in networking?
- the global corporation delivering to audiences what they want to hear & see.
- How does TV turn us on?
- it connects us to the people we identify with
- Who was the intended audience for Teletubbies?
- 1 yr olds
- Why was Teletubbies so effective?
-
-they are prelinguistic/ don't talk yet
-very interactive - Does Teletubbies really teach anything and what really matters in this case..intention or effect?
-
-teaches how to socialize into TV
-intentiondoesn't really matter, effect does - What does the yellow ribbon symbolize?
- it was a sign of acceptance and forgiveness
- What is democratic pluralism?
- the pretense that society is held together by common norms, including equal opportunity, respect for diversity ,etc.
- What role does mass media serve in culture and society?
- mass media serves as a tool for those who are in positions of power in society to consolidate and maintain their dominance in society.
- Where do people get their meanings?
- we learn what signs mean through discourse of communication and culture
- Who is George Gerbner?
- the main man behind the cultivation theory
- According to George Gerbner what is the dominate force that shapes society?
- TV...which enters people's lives as infants
- What is globilization?
- -same values or ideas shared by billions across the world that is presented by the media
- Why does Gerbner believe there is a link between TV and violence?
- b/c it all depends on how much TV you watch
- What is agenda setting?
- *the fact that the media is not responible for telling us what to think, but what to think about
- In the cultural studies, what is the primary shaper of culture?
- *media
- In the cultural studies, who is in control?
- corporations
- Propaganda deals primarily with this study...
- cultural study
- What are the two ways we experience the world?
- *direct and indirect experience
- Media is a sysytem of what..?
- *signs and symbols that are all interconnected and understood
- From the system of symbols, what values are then derived?
- economic,social,and personal values
- Semiotics is concerned with what ...?
- anything that can stand for something else
- What is the main purpose behind the cultivation theory?
- *that media cultivates behavior or attitude.
- What is the link between TV and violence that Gerbner refers to?
-
it is the link between exposure to images, which in turn creates the
behavior
Ex. the idea that video games will get people ready for war - What is meant by "minds plowed by TV?"
-
The more TV you watch , the more you tend to think that there is alot more violence out there than there really is
*they grow fearful thoughts - What is mainstreaming?
- the process by which heavy viewers develop a commonality of outlook through constant exposure to the same images and labels
- What is resonance?
- repeated symbolic portrayal of violence on the screen can cause the viewer to replay the real life experience over and over in his/her mind.
- What is meant by "powerful ideological tools?"
- *hall believes that the media functions to maintain dominance of the powerful and to exploit the poor and powerless.
- Where do people get their "meanings?"
- through communication and culture
- What role does "corporate control" play in mass media?
-
*they produce and distribute the vast majority of info. we recieve.
*helps prevent any other stories from being told - What role did the media play on the Gulf War?
- they used propaganda to gain support towards the war
- What is the cominant force in the cultivation theory and why?
- TV b/c it has even surpassed religion as the key storyteller in our culture
- Who is most affected by the media agenda in the agenda setting process?
-
A) those susceptible havwe a high need for orientation or index for curiosity
B)those in need when oreintation arises from high relevance and uncertainty - What does the chapter have to say about the NCAA?
- people pay attention to this for different reasons, but the media makes certain things about it more salient than others.
- What is framing and who puts great emphasis on it?
- McCombs emphasized that the media influence the way we think (by this process called framing)
- What does McCluhan deem most important?
- Mass Technology
- In agenda setting what are the two views?
-
1. The fact that the media is in control (determines what and how the public thinks)
2.The fact that the audience is in control - What is the result of the transfer of news agenda to public agenda?
- people judge certain things important according to what the public judges important.
- Who sets the agenda?
- gatekeepers
- In Wag the dog, what was the role of the Fad king?
- he was the trend setter, wanted to know what trends/ package would appeal to the public.
- How was network a form of Cultivation theory?
-
When Beal said that he wanted to kill himself, the public reacted to that
*Violence is the #1 thing on TV and TV is the dominant force that shapes society - What is meant by the "production of consent?"
- how the masses think
- How is agenda setting different than propaganda?
-
*Agenda setting is more subtle and you have a choice. (it doesn't tell you what to think, just what to think about)
*Propaganda tells you what to do and what to think (mixture of truth and lies to persuade you to think one thing) - What technologies did Mr.fixit use?
- everything--- it was a giant special effect
- What are the 5 types of talk in rapport talk?
-
1. Public vs. Private Speaking
2. Telling a story
3. Listening
4. Asking Questions
5. Conflict - The idea that we get an idea of the world by corporations, through technology, to the people; goes under what theory/ study?
- Cultural studies