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Social Psych ch. 12 - Helping

Terms

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Effect of bystanders on helping
Less likely to notice, to interpret as an emergency, and to take responsibility. We keep to ourselves in group; we don't want to appear unreasonably concerned & we assume that others can tell we're concerned (the illusion of transparency); we're less likely to assume responsibility, perhaps because we imagine that someone else will.
Internal rewards
motivation for helping; we give to feel good.
Social capital
the mutual support and cooperation enabled by a social network. Norm of reciprocity influences the support
Kin selection
The idea that evolution has selected altruism toward one's close relatives to enhance the survival of mutually shared genes. Is this perhaps why we help people who look similar to us or live near us?
Evolutionary Psychology and helping
Overall, self-sacrifice harms our chances of survival ("selfish genes"). But, we are predisposed toward kin protection & reciprocity.
Affect of religious faith
People with a moderate to strong tie to a religious group are more likely to help than those without this connection
Feel Good, Do Good
success, thinking positive thoughts, receiving gifts, recently relieved fear, etc. --> more helpful!
Social Norms
Another motivator for helping, aside from Rewards
Evolutionary basis for reciprocity
We're predisposed to help because it will help us get help in the future. Works best in small groups or between friends, where we're likely to have the favor returned.
Guilt & Internal Rewards
We will help to avoid feeling guilty - e.g. man saving child from subway train, or people more willing to help with psych study after being induced to lie
Influence of others helping
We're more likely to act if someone else expresses concern over an emergency situation or if we see someone else act first (changing tire, donating money, etc)
Increasing helping by increasing guilt and concern for self-image
chastising people for doing something against the rules; using the door-in-the-face technique or asking for an incredibly small favor so people feel like they can't turn it down; complimenting someone on their generous nature after they help
Socializing altruism
teach moral inclusion, model altruism for others, learn by doing, and allow attributions for helpful behavior to fall to altruistic motives rather than threats or rewards; even just learning about altruism (e.g. by reading this chapter)
Gender and receiving help
Women help men and women equally, but men are more likely to help women than other men and especially if they're attractive. Perhaps because they're seen as more dependent/helpless? e.g. survival rates on Titanic
The Reciprocity Norm
An expectation that people will help, not hurt, those who have helped them. May take place even anonymously, but may preventing helping if someone feels that they'll be unable to return the favor later
The Social Responsibility Norm
An expectation that people will help those needing help. Especially holds true for children, elderly, those harmed by unexpected/uncontrollable events. This means that our attributions for _why_ things happen are very important for predicting our willingness to help.
Gender and seeking help
Women are more likely than men to seek help - 2x as likely to seek medical & psychiatric help. Perhaps due to gender differences in independence vs. interdependence
Evolutionary basis for unreciprocated altruism
Group selection: we support our group/species as a whole. When groups compete, mutually supportive groups generally outlast nonaltruistic groups. Can be seen also in bees & ants that sacrifice for the colony's survival.
Altruism
A motive to increase another's welfare without conscious regard for one's self-interests
Empathy
The vicarious experience of another's feelings; putting oneself in another's shoes. The basis for genuine altruism? Perhaps we truly just want others to feel better.
Influence of similarity
We're more likely to help those dressed to represent our group (e.g. hippie vs. conservative; manchester vs. liverpool or football fan vs. not; digital subject with similar facial features)
moral exclusion
the perception of certain individuals or groups as outside the boundary within which one applies moral values and rules of fairness. Moral inclusion is regarding others as within one's circle of moral concern.
External rewards
motivation for helping; we give to get. --> Most motivated to help someone attractive to us or whose approval we desire
Egoism
A motive (supposedly underlying all behavior) to increase one's own welfare. The opposite of altruism, which aims to increase another's welfare. This idea has fallen into disrepute because it may simply be circular reasoning.
Affect of personality traits
No trends have been found yet for spontaneous helping, but there is perhaps a network of traits that make people more likely to help overall. Men are more likely than women to help in a potentially dangerous situation.
Affect of time pressures
Being in a hurry makes us less likely to help, although perhaps simply because we're less likely to notice
overjustification effect
The result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than internally appealing
Genuine Altruism
The idea that perhaps people can help purely from a desire to help and not due to any selfish motive.
Bystander effect
The finding that a person is less likely to provide help when there are other bystanders
Responsibility diffusion
with more people, we feel less responsible for taking action
Social-exchange theory
The theory that human interaction are transactions that aim to maximize one's rewards and minimize one's costs
Exceptions to the Feel Bad - Do Good scenario
Anger & internal grief. e.g. study having participants focus on dying friend vs. on their reaction to dying friend --> much lower volunteer rates tied to self-focused grief
Increasing helping by reducing ambiguity and increasing responsibility
overhearing people comment on shoplifting, wearing a name tag, filling out a survey about yourself. Personalizing bystanders through a personal request, eye contact, using their name, anticipation of future interaction, etc.

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