Crowell's Deck
Terms
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copy deck
- 5W'S & H
- The essentials of any story: who, what, when, where, why, and how
- ADVERTSING
- Space in a publication sold to other businesses; display ads usually contain headlines, illustrations, copy, a call for action and information to identify the business
- ALIGNMENT
- Refers to the justification of text at its margins; left, right, centered, justified
- BEAT
- A specific area assigned to a reporter for regular coverage
- BOLD
- Type which appears darker than surrounding type of the same family; used for emphasis
- BY-LINE
- Indicates who wrote the story; often includes the writer's title
- CAPTION
- The portion of the layout which explains what is happening in a photograph. Also called cutlines. Often includes a photo credit.
- COLUMN
- A vertical division of layout which aids in giving structure to a page
- DOMINANT
- The largest photograph on a layout
- EDITOR
- Has overall responsibility for the publication
- EDITORIAL
- A type of story which serves to express an opinion and encourage the reader to take some action
- ETHICS
- A standard of conduct based on moral beliefs
- FACT
- A statement that can be proven. Not an opinion
- FEATURE
- A story written with some interpretation that goes beyond just reporting the facts
- FLAG
- The name of the paper that usually appears at the top of page one
- GRAPHICS
- The use of lines, screens, boxes, large initial letters etc. to enhance a design by breaking up areas
- GRID SYSTEM
- A system of layout in which the page is divided into small units which are filled in
- HAMMER
- A form of headline consisting of a few very large words over a smaller subheadline
- HEADLINE
- Large type designed to summarize a story and grab the reader's attention
- HUMAN INTEREST
- An element of news that includes people or events with which the audience can identify; stories that are just interesting
- INTERVIEW
- A question and answer session between a reporter and source to get information for a story
- INVERTED PYRAMID
- A style of writing most commonly applied to news stories in which the most important facts appear early in the story and less important facts later in the story
- KICKER
- A short (one or two word) statement at the beginning of a caption that serves to grab the reader's attention
- LEAD
- The beginning of the story which serves to summarize the story and/or grab the reader's attention
- LIBEL
- Written defamation; damaging false statements against another person or institution that are in writing or are spoken from a written script
- NEWS
- Information delivered about an event shortly after it has occurred
- OP-ED
- Opinion/Editorial; refers to the pages in a publication that express the opinion of the writer
- OPINION
- A statement which cannot be proven.
- QUOTATION
- A statement make by another person included in a published story. A direct quotation is exactly what the person said and appears inside quotation marks. An indirect quote is a paraphrase of what a person said and does not appear in quotes.
- REPORTER
- Person who researches and generally writes stories assigned by editors
- REVIEW
- A form of editorial written to comment on a play, movie, piece of music or some other creative work
- SANS SERIF
- Type with no extension at the letters which is easier to read at large sizes
- SERIF
- An extension at the end of certain letters which make the type easier to read at text sizes
- SLANDER
- Spoken defamation; damaging false statements against another person or institution that are spoken
- SPREAD
- Two facing pages that are designed as one unit
- STAFF BOX
- A box containing the names of the staff members
- STORY
- A block of text on a single topic beginning with some form of a lead followed by the body that contains quotations and transitions
- TEXT WRAP
- Adjusting the appearance of text to follow the shape of a graphic
- TRANSITION
- The portion of the story which helps the reader move from one point to the next: helps a story flow, adds information, and explains other items in the story
- UNDERLINE
- A smaller headline set under the main headline that is approximately the same length as the main headline
- WHITE SPACE
- The portion of a page with nothing on it used to draw a viewer into the other elements on the page