Chapter 18 Vocabulary
Chapter 18 Terms
Terms
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- Informal Balance
- place several small items with one large one
- formal balance
- place large items with large items and small items with small items
- complementary colors
- found opposite of each other on the color wheel and are used to create high contrast
- fixtures
- perminate or moveable store furnishings that hold and display merchandise
- triadic colors
- involove 3 colors equally spaced on the color wheel
- storefront
- incompises a store sign or logo, marquee, banners, awnings, windows, and the exterior design, ambiance, and land scapeing
- Store Layout
- refers ways that stores use floor space, to facilitate and promote sales and serve customers
- focal point
- an area in the display that attracts the attention first
- adajcent colors
- are located next to each other in the color wheel and share the same under tones
- Visual merchandising
- encompasses all of the physical ellements that merchandisers use to project an image to customers
- Marquee
- an architectual canopy that extends over a stores entrance
- Proportion
- refers to the relationship between and among objects in a dispalay
- Color wheel
- illistrates relationship among colors
- Display
- the visual and artistic aspects of presenting a product to a target group of customers
- Kiosks
- interactive POPs that are typically 4 feet high and have pedestial-mounted high tech screens, and take up only a few square feet of floor space
- point-of-purchase displays (POPs)
- consumer sales promotion deveice