Chapter 14
Terms
undefined, object
copy deck
- licensing fee
- paid to logo owner
- sponsorship
- in exchange for money, companies ask for advertising space
- endorsements
- celebrities making TV commercials about products in which they believe
- licensed products
- popular marketing strategy
- merchandising
- the variety of promotional activities and materials that complement and support the advertising effort
- tie-in promotions
- goods or services that legally use logos or images owned by other companies or people
- image
- a mental picture or concept of something or someone
- entertainment industry
- employs over one million people
- illegal downloading of music or films
- loss of job as possible consequence
- return on your investment
- interest