OCMC
Terms
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copy deck
- self-concept
- persons mulitfaceted picture of himself
- rule of three
- Three strongest.......most efficient companies in an industry will dominate 70-90% of the market
- secondary data
- previously published information
- retailing
- activites involved in selling merchandise to Ultimate consumers
- selective distribution
- distribution of a product through a limited number of channels
- simple random sample
- basic type of probability sample in which every individual in the universe has an equal opportunity of being selected
- specialty products
- products that offer unique characteristics that cause buyers to prize those particulaer brands
- service
- intangible activity...
- sender
- source of the message communicated to the receiver
- scrambled merchandising
- retailing practice of combining dissimilar product lines to boost sales volume
- role
- behaviour that members of a group EXPECT of individuals..
- repositioning
- changing the position of a product... within the minds of prospective buyers relative to the positions of competing products
- selective demand
- desire for a SPECIFIC brand within a product category
- sales forcast
- estimate of company revenue ...for a specified future period
- selling agent
- agent wholesaling intermediary resposible for the entire marketing program of a firms product line
- span of control
- the number of representatives who report to first -level sales manager
- response
- individuals reaction.... to a set of cues and drives
- revenue tariffs
- taxes designed to raise funds ...
- sales analysis
- in-depth evaluation of a firms sales
- sole sourcing
- purchasing a firms entire stock of an item...
- seller partnership
- RELATIONSHIP involving long term exchanges of goods or services in return for cash or other valuable consideration
- service encounter
- POINT AT WHICH the consumer and service provider interact
- service quality
- expected and perceived quality...
- second mover strategy
- thoery that avocates observing closely the innovations of first movers......... and then introducing new products that improve on the original offering to gain advantage in the marketplace
- resellers
- marketing INTERMEDIARIES that operate in the trade sector
- research design
- master plan... for conducting marketing reseach
- skimming pricing strategy
- pricing strategy involving the use of a high price relative to competitive offerings
- salary
- fixed compensation payment...made periodically to an employee
- reverse channel
- CHANNEL designed to return goods to their producers