case studies (14)
Terms
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- cyber relations
- use of public relations strategies and tactics to deal with publics and issues related to the internet, it reflects the dynamic and evolving nature of the medium
- cybersmear
- use of internet to unfairly attack the integrity of and organization or its products and services
- building a better website
- define the websites purpose and audience, focus on content, make it user friendly, make it interactive, write tight, create a functional newsroom, and promote the website
- consumer relations
- internet has become an important ally in building and maintaining consumer relationships
- gripe site
- popular cybersmear tactic
- audience
- while internet is rising it is not universal
- media relations
- websites have become a convenient way for journalists to research companies
- purpose
- internet is seen as less formal communication, but its speed is important
- investor relations
- reach if the internet to a wide array of audiences has made it a popular complement to other forms of legally required disclosure
- employee relations
- internet is often the first point of contact in the recruitment process
- medium
- in an increasingly wireless world, the internet is not totally transportable, it is used to complement more traditional media