Marketing
Terms
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- Frequency
- a number of times an audienc sees or hears an ad
- Media
- The agencies, means, or instruments used to convey advertising messages to the public
- Audience
- the number of homes or people exposed to an ad i
- Promotional Advertising
- When the goal is to increase sales
- Transit Advertising
- can be found on public transportation
- Specialty media
- sometimes called giveaways or advertising specialties
- broadcast Media
- encompass radio and television
- Print Media
- Includes advertising in newspapers, magazines, direct mail, signs and billboads
- CPM
- Media cost of exposing one thousand readers or viewers to an advertising impression
- Media planning
- is the process of selecting the advertising media and deciding the time or space in whcih the ads should appear to accomplish a marketing objective
- Institutional Advertising
- Tries to create a favorable image for a company and foster goodwill in the marketplace
- Online advertising
- is a form of advertising that uses either e-mail or the world wide web
- Impression
- a single exposure to an ad