Case Studies
Terms
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- The Resolution Stage
- things begin to return to "normal" with some changes. steps are taking to prevent the same situation and to restore the reputation of the organization.
- The Acute Crisis Stage
- "The point of no return." This happens when the onset of a crisis is recognized. Some damage has occured
- Crisis Communication Planning
- a plan that outlines an organization's vatious options for communicating with key stakeholders in the even of a crisis
- What is a Crisis
- A period of personal or organizational stress, the outcome of which is in doubt, is escalating, threatens important values and/or resources, falls under increasing scrutiny of key stakeholders, and threatens to disrupt normal operations.
- The Chronic Crisis Stage
- "the clean-up phase." this stage us happens when an organization begins to work on resolving the crisis. Stakeholders judge the abilities of the organization.
- Key considerations for Crisis Management
- Make friends befoer a crisis happens, candor goes along way, be prepared, address stakeholder needs, speak with one voice, actions speak louder than words, be true to your values.
- Disruptive
- Crises strain the physical and emotional resources of those they affect
- Predictable
- Crises don't "just happen." There are usually warning signs of impending trouble. The challenge is to recognize and act on them before real damage occurs.
- How soon should a company respond to a crisis
- As soon as possible
- The Prodronal Crisis Stage
- the warning stage when signs of potential trouble exist-if only are recognized
- Dangerous
- Crises place an organization or individual's reputation, financial resources, product/services, employees and survival at risk
- Risk Assessment
- a form of research that identifies potential dangers confronting organizations. It is a stage of Crisis Communications Planning
- Stressful
- People need to be at their best when things are at their worst
- Public
- Crises often happen with full view of important stakeholders,such as the media, regulators, customers, investers, and employees. The crisis response has a tremenous influence of their perceptions of the organization or individual in crisis.
- What are some characteristics of a crisis
- stressful, distruptive, dangerous, predictable, public, escalating, pivotal