sports marketing ch.2
Terms
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- consumers
- people who use products
- discretionary income
- money left to spend after necessary expenses are paid
- kinetoscope
- a device for viewing a new phenomenon-moving pictures
- vendors
- sellers of products
- product
- good or service that any for-profit industry sells to its consumers
- endorsement
- approval or support of a product or idea
- core product
- main product
- ancillary product
- product related or created from the core product
- revanue
- gross income
- piracy
- unauthorized use of an owner's or creator's music, movies, or other copyrighted material
- royalty
- payment for material that has been copyrighted or legally declared as belonging to th creater
- product tie-in
- use or ancillary products such as merchandise as promotional tools
- cross-promotion
- any form of communication through which one industry relies on another industry to promote its product
- covergence
- overlapping of product promotion
- synergy
- combined action that occurs when products owned by one source promote the growth of related products
- risks
- unforeen events and obstacles that can negetively affect business
- risk management
- a strategy to offset business risks
- consumer loyalty
- consumer attitude that occurs when they are happy with a company and become repeat customers
- sponsership
- the promotion of a company in association with property