ch 14 marketing
Terms
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- retailing
- allactivites involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use
- scrambled merchandising
- offering several unrelated product lines in a single retail store
- telemarketing
- using the telephone to interact with and sell directly to consumers
- retailing mix
- the goods and sevices, physical distribution, and communivations tactics chosen by a store
- shrinkage
- breakage and theft of merchandise by customers and employees
- multichannel retailers
- us a combination of traditional store formats and nonstore formats such as catalogs, televistion, and online retailing
- category management
- an approach to manageing the assortment of merchandise which maximizes sales and profits
- wheel of retailing
- a concept that describes how new forms of retail outlets enter the market
- retail life cycle
- the process of growth and decline that retail outlets, like products, experience over time
- merchant wholesalers
- independently owned firms that take title to the merchandise they handle
- manufacturers agents
- work for several producers and carry noncompetitive, complementary merchanise in an exclusive territory
- brokers
- independent firms or individuals whose main function is to bring buyers and sellers together to make sales