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ch 13 marketing


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marketing channel
individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
dual distribution
arrangement whereby a firm reaches buyers by using two or more different types of channels for the same basic product
vertical marketing systems
professionally managed and centerally coordinated marketing channels designed to achieve channel economics and maximum marketing impact
contractual arrangement in which a parent company ( the franchise ) allows an individual or firm to operate a certain type of business under an established name and according to specific rules
intensive distribution
a firm tries to place its products or services in as many outlets as possible
exclusive distribution
only one retail outlet in a specific geographical area carries the firm's products
selective distribution
a firm selects a few retail outlets in a specific geographical area to carry its products
channel conflict
arises when one channel member is engaged in behavior that prevents it from achieving its goals
channel conflict that arises when a channel member bypasses another member and sells or buys products direct
activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost
supply chain
sequence of firms that perform activites required to creat and deliver a product to consumers or industrial users
total logistics cost
expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling
customer service
ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
vendor managed inventory
inventory management system whereby the supplier determines the product amount and assortment a customer needs and automatically delivers the appropriate items

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