Course 14 Comm
Terms
undefined, object
copy deck
- 1st factor in planning communication
- analyze your audience
- sending audience
- person or org you are communicating on behalf of
- receiving audience
- person or group receiving the communication
- questions you should ask yourself about your sending audience
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will my comm be in synch with org policy
am I communicating the intended message
who should coordinate on this
will the org be embarrassed by what I write or say - 2 questions to consider when analyzing recieving audience
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who will be my audience
why should this concern us - why should this concern us
- our comm should be appropriate for the audience
- what does the audience know about the subject and why is that important
- the more they know the less explaining you need to do
- what's there background
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knowing their background will help you match your comm to the audience
example if you're speaking to civilians you may want to omit the military jargon - will the audience be receptive or hostile
- if the audience is hostile or skeptical you need to be more persuasive in your comm
- after analyzing the audience next ...
- choose a topic
- narrowing your topic will do the following
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allow adequate coverage of the material
focus your attention on a specific area
require less research
provide a better chance for the audience to get your intended message - next part of planning communication
- determing purpose
- benefits of knowing purpose
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ensures your comm does what you intended
helps you organize your thoughts
focuses your comm
identifies what you want the receiving audience to do with your comm - purposes for communication (4)
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inform
entertain
persuade
to request action - use purpose statement
- lets audience know the reason for your comm
- 3 types of appeal
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establish common ground
empathy
let them know what's in it for them - techniques of organizing
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generating and refining content
choosing a pattern of organizaiton
developing the into, body and conclusion
using transitions - use an outline
- to arrange main and supporting ideas in a visible framework that permits you to see and test your logic on paper
- after completing the outline the next step is to...
- generate a rough draft
- patterns to choose from when organizing your comm
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time (chronological)
space (geographic)
cause/effect
problem/solution
pro/con
topical - introduction is...
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attention step (opening)
a purpose statement (what you're going to talk about and why the audience should listen)
overview (road map of what's to follow) - attention step techniques
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a rhetorical question
quotation
joke
startling statment
a gimmick - conclusion includes
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summary
re-motivation
closure - summary
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briefly summarize your main points
don't introduce any new information - re-motivation
- tell your audience what you want them to do with the information
- closure
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tie your closing remark back to your opening statement
provide a strong sense of finality and convince the audience you've reached the destination - major transitions
- signalto the audience that you are traveling to a new point
- effective transitions should
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mention the point just discussed
relate that point to the objective of purpose of the communication
introduce the next main point - factors to consider when planning to communicate
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analyze your audience
choose your topic
determine your purpose
gather your support - techniques of organizing a communication
-
generate and refine ideas
choose a pattern of organization
develop the intro, body and conclusion
use transitions