PoliComm
Terms
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copy deck
- Who is using the Internet?
- Primarily Whites. Ppl over 50.
- What are the social implications of the internet in campaigns?
- Social sites are becoming more narrow. Only look at the sites you wanna look at.
- What are the journalistic implications of the internet in campaigns?
- Coverage is negative. Celebrity journalists and tabloid journalism.
- Who had more ads total, Kaine or Kilgore?
- Kilgore
- Who used testimonial of attacks?
- Kilgore
- Who did Kilgore compare Kaine to in an attack ad?
- Hitler
- Whos ads were less effective overall? Kaine or Kilgore?
- Kilgore
- Who used more contrast/comparisson ads?
- Kaine
- Who dressed in more plain clothes in his ads, Kaine or Kilgore?
- Kaine
- Who didn't do a good job with using "ads that extoll a candidate's virtues"? Why?
- Dukakis in 88, because he was the virtually unkown candidate so he didn't do a good job of getting his story out.
- Womens ads tend to stress __________ rather than attack others
- their own strength
- Womens ads are more likely to contain _______________
- pictures of people, them touching ppl
- females spend more time on what issues?
- social issues, healthcare
- female ads use more ____________
- verbal strategies
- what type of tv allows for better targeting?
- cable tv
- More money is spent on ______________ than any other medium
- direct mail
- What medium allows campaign to be highly selective in targeting audiences?
- direct mail
- what medium is used to get out the vote on election day?
- phone
- what medium allows the caniddate to express themselves more fully than any other form of medium?
- print ads