E/M Quiz 4-20-05
Terms
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copy deck
- what is the payment called for the use of songs to thhe performers?
- royalties
- what is an example of cross selling?
- nescafe appearing in the TV show the apprentice
- name an example of an oligoploy
- disney
- what is the purpose of a storyboard
- to display the creative idea for the company or client
- income that is used for important items such as rent, food, and other needed items is known as
- discretionary income
- is disney a horizontally or vertically structured company?
- vertically
- true or false..entertainment costs are paid upfront, increasing the risk
- flase
- true or false..a partnership can consist of more than one partner?
- true
- what is the purpose of AFTRA
- its a federation for TV and radio artisists to protect their rights
- temperary fashionable item or trend
- fad
- cheapest form of entertainment
- TV
- cross selling
- selling the customer additional related products tied to one name
- conglomerate
- many companies form one large company
- what is the movie distrubution money breakdown?
-
26% theater
28% TV
46% DVD - TV hours watched per day by adults teens and children
-
adults-3
teens-4-6
children 26/week - who does TV ratings
- nielson
- what is an affiliate
- independent broadcaster that contracts with larger national network
- ratings
- ranking of tv show popularity
- when is primetime
- 8-11
- how many minutes of ads are in a 30 min tv show
- 8 min.
- what companies cover royalties?
- ASCAP and bmi
- how much does a 30 second commercial cost during the superbowl
- 2 1/2 million
- who does radio ratings
- arbitron
- what does ascap stand for
- american society of composers, authors, and publishers
- who opened dreamworks?
- steven spielberg, jeffrey katzenberg, and david geffen
- what are some movies it produces?
- saving private ryan, american beauty, gladiator, meet the parents, shrek
- AFTRA
- union that represents radio industry
- story board
- sequenced diagram of commerical
- breakdown
- information about what type of actor they are looking for for the commerical
- contacted by an advertising agency and it part of productingthe commerical. gives the talent agent the breakdown
- casting agent
- develops ideas for commericals based on research
- advertising agency
- scale
- union standward wages for an acting job
- company that represents actors and actresses--gets them auditions by makes some of their money
- talent agency
- marketing research firm
- gathers info about consumer wants and needs
- SAG
- union that represents actors and acretresses for tv and film
- company
- provides a propduct or service
- represents a group of acots that is sent to the talent agency..makes some of the money
- manager
- sole propiertorship
- one owner
- partnership
- 2 or more owners
- oligopoly
- few companies dominate market
- disposable income
- spent on ent. products
- 2 types of opportunity costs
-
1. individual
2, corporate - opportunity cost
- the cost of doing or buying one thing instead of another
- what strategy does dreamworks use to recude economic risk
- they partner with other studios
- what is dreamworks approach to producing successful films?
- they develop prjects carefully--they only make 10 or less films a year instead of 25 or 30 like most makor studios