Comm 120 deck 1
Terms
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copy deck
- Ways to get knowledge
- -Research -Interview -Direct Observation
- Three major roles of writers
- -Journalism -PR -Advertising
- What constitutes good writing
- -Topics of interest -focus on human needs and interest -Must write to break through the clutter -Meet deadlines -Be concise
- Active Voice
- S-V-O Subject, Verb, Object
- ABC\'s of writing
- Accuracy, Brevity, Clarity
- Word Hole
- The space limit
- Tecniques for good writing
- -Write like you speak -SVO construction -Active voice -One idea per sentence -Accurate verbs and nouns, be vivid
- Five steps to paragraph development
- Controlling idea - expression of the main idea explanation of controlling ideas example Explain the example
- Hard News
- Breaking news Describe who and what, facts in lead paragraph, tight deadlines Summary lead - get most important information in opening paragraph
- Soft News
- Features, not too time sensitive Why, Where, When, narrative storytelling
- Story needs value
- Impact Timliness Prominance Proximity Conflict Unusualness currency - the staying power
- Writing Pyramid
- Most important information at the top, less important stuff at end of article Lead paragraph - the hook engine paragraph - describe what the article is about body Conclusion - kicker
- The TELL process
- Tell the reader what the story is about Elaborate on the fice W\'s List - bring in other facts Logical - Does it make sense
- Ideas for Features
- What you know Get around and pay attention Stay in tune with current events Keep a file of useful clips in the future Explain how something works Provide a community perspective Write about an activity or hobby Wright about prominant people Investigate how and why a current news event
- Four types of people in a news office
- -Reporters/writers -Copy Editors -Editors - decide what is covered -Designers - graphic designers and photographers
- Verbs and nouns
- They are the most important parts when writing