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Comm 120 deck 1

Terms

undefined, object
copy deck
Ways to get knowledge
-Research -Interview -Direct Observation
Three major roles of writers
-Journalism -PR -Advertising
What constitutes good writing
-Topics of interest -focus on human needs and interest -Must write to break through the clutter -Meet deadlines -Be concise
Active Voice
S-V-O Subject, Verb, Object
ABC\'s of writing
Accuracy, Brevity, Clarity
Word Hole
The space limit
Tecniques for good writing
-Write like you speak -SVO construction -Active voice -One idea per sentence -Accurate verbs and nouns, be vivid
Five steps to paragraph development
Controlling idea - expression of the main idea explanation of controlling ideas example Explain the example
Hard News
Breaking news Describe who and what, facts in lead paragraph, tight deadlines Summary lead - get most important information in opening paragraph
Soft News
Features, not too time sensitive Why, Where, When, narrative storytelling
Story needs value
Impact Timliness Prominance Proximity Conflict Unusualness currency - the staying power
Writing Pyramid
Most important information at the top, less important stuff at end of article Lead paragraph - the hook engine paragraph - describe what the article is about body Conclusion - kicker
The TELL process
Tell the reader what the story is about Elaborate on the fice W\'s List - bring in other facts Logical - Does it make sense
Ideas for Features
What you know Get around and pay attention Stay in tune with current events Keep a file of useful clips in the future Explain how something works Provide a community perspective Write about an activity or hobby Wright about prominant people Investigate how and why a current news event
Four types of people in a news office
-Reporters/writers -Copy Editors -Editors - decide what is covered -Designers - graphic designers and photographers
Verbs and nouns
They are the most important parts when writing

Deck Info

16

austinro

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