Chapter 1
Terms
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- Media
- The format (Print, digital, broadcast, unconventional, or film)
- Examples of Information design
- Charts, graphs, pictograms, signs, symbol signs, icons, web sites, sign systems
- Graphic Design solution
- persuade, inform, identify, motivate, enhance, organize, brand, rouse, engage, and carry or convey many levels of meaning
- Examples of Type Design and Lettering
- Custom font design for digital type foundry, hand lettering, custom typography
- Examples of Advertising
- Print ads, TV commercials, banner ads, web sites, "webisodes," web films, product placement, viral marketing, direct mail, branded entertainment, product placement
- Examples of Brand Experience
- Includes all of branding, but also of specialized areas, like identity design, promotional design, advertisting, etc.
- Environmental Design
- Solves problems about information or identity communication in constructed or natural environments, defining and marking interior and exterior commercial, cultural, residential, and natural environment
- Brand Experience
- a comprehensive, strategic, unified, integrated, creative program for a brand (including every graphic design and advertising application for that brand) with an eye and mind toward how consumers and individuals experience the brand or group as each interacts with it
- Examples of promotional design
- CD Covers, book covers and jackets, posters, packaging, web sites, web banners, motion graphics (film title design, TV graphics design, openers, promotional motion presentation), multimedia promotions, giveaways, merchandise catalogs, direct mail, invitations, announcements
- Examples of Identity Design
- Logos, visual identity, corporate identity, branding
- Examples of Branding
- Brand naming, brand conception, brand identity, brand revitalization, brand launch, brand relaunch, brand environments, global branding, corporate branding, social cause branding, brand strategy
- Advertising
- Involves generating and creating specific visual/verbal messages constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group
- Branding
- The entire development process of creating a brand, brand name, or brand identity
- Graphic design profession
- an expert creative discipline that focuses on visual and verbal communication and meaning
- Information design
- Involves making large amount of complex info clean and accessible to audiences of one to several hundred thousand
- Publication Design
- Involves the design of editorial content
- Identity Design
- Involves the creation of a systematic visual and verbal program intended to establish a consistent visual appearance and spirit/image for a brand or group
- Examples of Publication design
- Book design, magazine design, newspaper design, newsletter
- Promotional design
- Design intended to introduce, sell, or promote brands (products and services), ideas, or events and to introduce or promote groups and social causes
- Examples of Environmental Design
- Architectural interiors, exhibit environmental graphics, exhibits, environmental wayfinding (system of integrated signs)
- Type Design and Lettering
- Highly specialized area of graphic design focusing on the creation and design of fonts, type treatments, and the drawing of letterforms by hand
- Graphic Designer's two goals
- Communicate a clear message to an audience (verbal) and create a compelling or pleasing visual that will enhance the message (visual)
- Graphic Design
- a visual representation of an idea that relies on the creation, selection, and organization of visual elements to create an effective communication