Comms 101
Terms
undefined, object
copy deck
- Philo Farnsworth
- first to invent television
- Vladimir Zworykin
- backed by RCA claims to have invented television
- Network
- centralized broadcasting system where national shows are sent out from
- Affiliate
- have a licensed agreement to play shows
- PBS
- Public Broadcasting System, supported by corporate sponsorships & government grants
- Ratings-Nielsen
- run the people meters, test and look for ratings, channels determine how much they can use for advertising
- 1 rating point = ?
- 1% of 106 million tv households
- Share
- how much of the tvs that were on, how many were tuned into your channel, important for local markets
- sweeps weeks
- 4 times during the year to determine how much to charge for advertising
- programming
- what the channel shows
- primetime
- when most people are watching
- participation
- ad that participates with the program
- spot
- ads that come inbetween programs, sold last, not seen as much, less expensive
- local
- big part for affiliates, how they make their money, run during news programs
- sponsorship
- advertiser that sponsors the program, big programs shown at special times of the year (Emmys, Super Bowl)
- PSA
- Public Service Announcement, paid for by the network, network or a company donates the spot
- What is public relations?
-
-identify existing relationships
-evaluate relationships
-improve the relationships
-implement the policies - Public relations (definition)
- a management function enabling organizations to achieve effective relationships with their various audiences through an understanding of audience opinions, attitudes, and values
- Samuel Adams
- 1st PR person in America, developed a campaign against England
- Ivy Ledbetter Lee
- Father of Modern PR, believed in truth, didn't supress news, turn bad news into good news, worked with Rockefellers
- PT Barnum
- Master of Press Agentry, an entertainer & promoter, promoted Tomb Thumb, Jenny Lind, beleived "there's a sucker born every minute"
- Edward Bernays
-
wrote 1st PR book, "crystalizing public opinion"
taught 1st college course in PR, ligitimized PR as a profession - Amos Kendall
- 1st presidental press secretary for Andrew Jackson
- Creel Committee
- committee on public info, formed by pres. wilson during wwI, support the war effort
- Gutenberg
- moveable type, changed PR forever because of limited literacy
- William Caxton
- printed first ad for books in 1468
- James Haughton
- father of publication advertising, 1962 started a publication of current prices of books
- Volney Palmer
- 1841 started 1st ad agency in Philadelphia, was a space broker
- J Walter Thompson & NW Ayer and Sons
- 1st full service ad agents
- Target Audience
- all people who can be touched or influenced by the advertising message
- Market Segment
- potential target market
- National ads
- broadcastto a national audience, sold by the networks
- local ads
- sold by the local affiliate, lower quality
- clutter
- all things that go on that interrupt the viewing of the ad
- “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for
- The First Amendment
- Prior restraint
- when the government attempts to censor the press by restraining the media before something is printed or broadcst, shows that the provisions in the first amendment are not absolute
- libel
- written
- slander
- spoken
- Invasion of Privacy or the Privacy Act
- the right to be left alone
- Trespass
- unauthorized entry into somebody else's territory, journalists do not have a special 1st Amendment priviledge to break the law in pursuit of a legitimate news story that will advance public interest
- copyright
- provides protection for creative works
- What can be copyrighted?
-
literary, musical, or dramatic works
pantomimes or choreographic works
pictoral, graphic or sculptural works
motion pictures
sound recordings - Fair Use
- portions of a copyrighted work can be legally used under the law's fair use provisions
- What are the uses for things under Fair Use?
- teaching, research, news reporting, critical reviews
- Trademark
-
name, symbol, or other device identifying a product.
Must be officially registered, is legally restriced to the use of the owner or manufacturer