Poly Sci Chap 15
Terms
undefined, object
copy deck
- Issue ownership
- The tendency of one party to be seen as more competent in a specific policy area
- Motor Voter Bill
- Legislation Allwooing citizens to register to vote at the same time they apply for a drivers license or other state benefit
- Soft Money
- Unregulated campaign contributions by individuals, groups, or parties that promote general election activities but do not directly support individual canidates
- Party Caucus
- Local gathering of party members of party members to choose convention delegates
- Oppo Research
- Investigation of an oppenents backround for the purpose of exploiting weaknesses or underming credibility
- Prosepctive voting
- Basing voting decisions on well informed opinions and consideration of the future concequences of a given vote
- Issue Advocacy Ad
- Advertisements paid for by soft money, and thus not regulated, that promote certain positions but do not endorse specific candidates
- Retrospective Voting
- Basing voting decisions on reactions to past performance; approving the status quo or signaling a desire for change
- Momentum
- The perception that a canidate is moving ahead of the rest of the field and gaining strength
- Voter Mobilization
- A party's efforts to inform potential voters about issues and candidates and persuade them to vote
- Electoral Mandate
- The perception that an election victory signals broad support for the winners proposed policies
- Presidential Primary
- election by which voters choose convention delegates to voting for a certain canidate
- Hard Money
- Campaign funds donated directly to candidates; amounts are limited by federal election laws
- Social Connectedness
- Citizens involvement in groups and thier relationships to thier communities and families
- Position Issue
- An issue on which the parties differ in thier perspectives and proposed solutions
- Front Loading
- the process of scheduling presidential primaries early in the primary season
- Front Runner
- The leading candidate and expected winner of a nomination or an election
- Negative Advertising
- Campaign advertising that emphasizes the negative characteristics of opppenents rather than ones own strength
- Wedge Issue
- A controversial issue that one party uses to split the voters in the other party
- Swing voters
- The approximately one third of the elecorate who are undecided at the start of a campaign
- Valence Issue
- an issue on which most voters and candidates share the same position