Comm107 Final
Terms
undefined, object
copy deck
- Difference between illustrations, examples and specific instances
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Illustrations clarify a point
Examples offer proof
Specific instances are condensed examples used to clarify a point - Supporting speech material
- Ideas whose purpose it is to clarify a point being made
- rhetorical language
- use of appropriate language ased on participants, setting, and purpose to accomplish the desired goal
- Spiral form of Organization
- Make a statement and then give a story or analogy to demonstrate, leaving the audience to apply the message
- Topical arrangement
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speaks of component parts
ex. a pie is made of crust, filling, fruit, wholesome goodness - unfolding method
- ideas bridge from one to another, leaving the central idea for last. Good to use whenever you have a hostile audience.
- comparative advantage
- state solutions, then demonstrate how the proposal you have is most workable, beneficial, practical.
- Elaboration likelihood
- You are more persuasive if peoople are motivated to listen to you.
- Motivated Sequence
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the structure of your speech helps to convince people as well.
Attehtnion
Need
Satisfaction
Visualization
Action
(answer Virginia) - Elimination method
- list all the possible solution and eliminate the others until you come to yours
- Ethnograhic theory
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Explains human needs
Pleasure seeking
Survival of the speicies
Territoriality
Security
(PS Tempos Stink) - Maslows Hierarchy of Human Needs
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Self Actualization
Esteem
Social Acceptance
Safety/security
Physiological needs - Psychological Appeals
- Enlist emotions