BTMM 20

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In a typical American newspaper, the largest amount of space is given to:: advertising
The concept "newspaper of record" was createdd by Adolph Ochs who used it to describe the...?: New Yorkn Times
The first medium to use digital communication was the..?: telegraph
From which medium did many immigrants learn US customs and culture?: motion pictures--(silent movies)
The november, february, and may "sweeps" involve...?: television (this is where all programs are good and new and there aren't re- runs)
Which magazine has the largest circulation out of Playboy, sports illustrated, Time, and modern maturity?: Modern maturity
The speedy mobilization of individuals with common interests reflects which media function?: linkage
What are the primary activities for mass media industries?: distribution
exhibition
production
The principle purpose of mass communication is to do what?: to make money
The principle purpose of Interpersonal communication is what?: to inform or persuade
What does "media" mean?: the means of transmitting messages in the larger mass communication procss
Books are an example of what type of medium?: print medium
What is the mathmatical theory of communications? (5): source,transmitter,channel (noise),reciever,destination
Whatn is noise?: It is a constant impediment to communication
Feedback can reduce the effects of this: noise
This semantic, mchanical, or envioment..: noise
What is the traditional disintermediation: traditional mass communication follows a push model. Sender pushs info. to the reciever (newspaper,TV,etc)
What is non-traditionaldisintermediation: non-traditional mass communicaion follows a "pull" mode;. reciever uses internet to pull info.from various sources
What was the purpose of folk culture: to transmit traditions
Polish weddings, African American, soulfood, italian cusine, etc, are examples of what ....?: folk culture
This culture is of limited interest to mass media audiences and forms a relatively small proportion of mass content: folk culture
How was folk culture evolved and conveyed?: evolved b/c pre-literate humans wanted communicate about their accomplishments
was conveyed thru songs, dances,costumes,etc
this culture requires that performers need talent, discipline, years of study and perserverance: elite culture
Elite culture emerged with what class?: ruling class
This was an attempt to seperate commoners from aritocracy: elite culture
This culture requires education and background to appreciate the work: elite culture
Popular culture was tied to what..?: cities and intermingling of ethnic groups and social classes
The development of mass media,print,radio,film,etc...are tied to which culture: popular culture
This culture requires no trining or backgroud: popular culture
it is said that this culture gets "dated" quickly: popular culture (things change)
This culture is a reflector and interpretor of the mass society: popular culture
What is functional analysis?: empahsizes the way that audience use mass communication and the benfits people recieve from media consumption
Macroanalysis uses what type of lens and what is its function: -the wide angle lens
-it considers the functions performed by the mass mediafor the entire society
What type of lens is microanlysis and what is its function: -the close up lens
-focuses on individual members of the audience (How do individuals
What are the 5 funtions under the macro-level: surveillance,correlation,socialization,entertainment,linkage
What are the 4 functions under the microlevel: Cognition, diversion,social utility, withdrawal
What are examples of surveillance: newspapers,tv newscasts, all-news radio,time,newsweek,cnn
What are examples correlation: editorials,political cartoons,commentaries ("fair and balanced")
What are exmaples of socialization: movies,tv,books,entertainment weekly
What are the functions of mass media: -status conferral
-enforcement of social norms
-narcotizing dysfunction
What is enforcement of social norms: publicity closes the gap between private attitudes and public morality
What is status conferral: if u are important u will be the focus
What is narcotizing dysfunction: exposure to mass amounts of info. may serve to narcotize rather than energize the average reader
Whatis paradigm?: a model, the way of structuring something
How do individuals use the media--the uses and gratifications paradigm: cognition(curiosity),diversion(relaxation),social utility(conversational currency),withdrawal(isolation)
This was the first attempt to duplicate sound: phonetic language
What was the first formal language: egyptian heiroglyphics
Who invented the printing and what year: gutengerg--1440
What was said to conquer space and time: telegragh and telephone
This lead to the telegragh and telephone and lasted a year: pony express
Who was the first to send a message from the telegragh and in what year: samuel morse--1866
What year did Bell demonstrate the telephone: 1876
This enhanced the ability to transmit news: telegragh-telephone
Who was the first man to take pictures of a battle on the battle feild?: Matthew Brady
In what year did movies learn to talk?: 1972
Who came up with kodak: george eastman --kodak(made up of constanants and vowels)
What year was TV invented: 1920s
About how many homes have one or more TVs: 99%
"Atoms into bits" was derived from what term: Digital technology transforms
Tremenous expansion of the internet occured during what?: digital technolgy transforms
What is considered the "people's encyclopedia": newspaper
What is the job of a newspaper: to "afflict the comfotable and comfort the afflicted"
What was the Zenger case: He critizied the royal governor and was found not guilty b/c what he said was true (1733)
In what year did the stamp act come into effect?: 1765
What is Benjamin Day?: where poor boys were hired to sell newspaper
Who was James Gordon Bennet: he did the same thing as Ben, but hired reporters to lookk for info.
Yellow journalsim was derive from what: yellow kid
What type of newspaper was the harvard lampoon: comic newspaper
What is a media vehicle: single components such as newspapers, radio stations, TV networks, or magazine
Who is Glady's Gently and what is her theory: communication researcher that claims that power to the people could mean that nobody is in control
What is social utility: the social integrative need to affiliate with others (friends, family,etc)
What is conversational curreny: where the media provides a common ground for social conversation (discussion of TV shows)
What is parasocial relationship: the point where the viewers might go so far as to develop feelings of kinship and friendship with media characters
What are the key concepts of critical approach: text, meaning, hegemony (power relationsips & dominance) and ideology
Why did many people fear William Randolf: you might be put on the front page of newspaper
The quote "all the news to print"that is still used today was derived by who and for what?: Adolph Ochs--New York Times
Why did the newspaper start to decline in the 1930s: b/c of the emergence of newspaper
What was the defining event of the 20th century: WWII
What was the postive thing about weeklies: the fastest growing category
What percentage is dependent on advertising for the revenue: 80%
Who are the largest advertisers: department stores
The word magazine was derived from what ?: the french word for "storehouse"
Which magazine was created by the combining of all other magazines: reader's digest
Which magazine was created for the college student and which magazine was created for truck drivers: College students--playboy
truck drivers--hustler
The "Helen Gurley Brown and Cosmopolitan" mag. was targeted for who: women that want to look sexy
What was the first medium: books
What does "BOOK" stand for: Built -in
Orderly
Organized
Knowledge
What was wrong with pirated books: didn't pay attention to copyright
What were pocket books and which one was most popular: had kangaroo on cover--most popular one was "Baby & Child care"
What is the most permanent: books
Who are the 3 pioneers in radoio: Macroni(found way to send radiated signal across Atlantic), Fessenden,deForest
Which station doesn't exist today: WLIT
What does ASCAP and BMI stand for: American
Society of
Composers,
Authors,&
Publishers

Broadcasting Music Incorporated
Where were the first TV sets located: Bars
What year did video tapes appear and how long did it take for homes to have colored tv: 1956-- 20 yrs
Newton Minows term "Vast wasteland" was used describe what..: claimed that the quiz shows and others were bad and (vast wasteland)
What does CATV stand for: Community Antenna television
Which time of day has the most listeners (morning evening): morning
What type of music has the most stations but smaller audience: country
Where does money for radio come from: 78% comes from local advertising
Who dictates what music will be played: program director
What are the benefits of a digital radio and what does IBOC stand for: AM is as good as FM and FM is as good as a CD--In Band On Channel System

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Number of cards 102