Journalism and Mass Communications Chapters 5-8
Terms
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- Name two black newspapers
- Atlanta's DAILY WORLD, Chicago's DEFENDER
- What is the name of the first newspaper owned and edited by blacks?
- FREEDOM'S JOURNAL (1827)
- Who founded THE NORTH STAR?
- Frederick Douglass
- Who founded THE CRISIS? and, What does NAACP stand for?
- W.E.B. DuBois, National Assosiation for the Advancement of Colored People
- What is Robert S. Abbott associated with?
- Chicago's DEFENDER
- Who was a civil rights reporter for the DEFENDER?
- Ethel Payne
- Who was the founder of DAILY WORLD?
- William A. Scott
- Who is associated with the PITTSBURGH COURIER? (which was closest to country wide newspaper)
- Robert Van
- Who started EBONY, and later JET, TAN, BLACK WORLD, ESSENCE, AND ENCORE?
- John H. Johnson
- What Magazine is Andrew Bradford associated with?
- AMERICAN MAGAZINE
- What magazine is Benjamin Franklin known for?
- GENERAL MAGAZINE
- What was important about the magazine HARPER'S MONTHLY?
- featured pictures by Matthew Brady and cartoons by Thomas Nast. Nast did political cartoons, invented the mule and elephant assosiation
- What magazines are associated with Cyrus Curtis?
- LADIES' HOME JOURNAL, SATURDAY EVENING POST
- What is a muckraker?
- an expose
- What did Ida M. Tarbell write an expose on?
- Standard Oil
- What literary pieces were exposes written by Upton Sinclair?
- The Jungle, Brass Check
- What was a Knickerbocker?
- a magazine that ran weeks of serialized work from book authors
- Name two such authors, and what they wrote
- James Fenimore Cooper (Leatherstocking Tales, one of which was The Last of the Mohicans) and Washington Irving (Legend of Sleepy Hollow)
- What three types of magazines developed between the two world wars?
- the digest, news magazines, and pictorial magazines
- What is Dewitt Wallace known for founding?
- READER'S DIGEST
- What were Henry Luce and Britton Haden known for founding?
- TIME magazine
- What was John Mack Carter known for?
- was from Murray, was US editor of the half century. in charge of Hearsts stuff
- What kind of magazine is Standard Rate and Data Service?
- publishes ad rates, circulation data
- who is WRITERS MARKET used by?
- freelancers
- What are two mass media magazines?
- READER'S DIGEST, TV GUIDE
- what is MODERN MATURITY about?
- member magazine for AARP, has 50 million readers
- What must freelance writers do?
- send a query (three parts of a letter: 1.Biography 2.brief description of story 3. 1 sentence-"I would be glad to send this for your consideration") and SASE (self addressed stamped envelope)
- Would you rather get paid on acceptance or publication?
- acceptance
- what are the two paid or controlled distributions?
- vertical (from cow to carton) and horizontal (across medias through buyers)
- What is the main business publishing company?
- McGraw-Hill
- What are the two main costs of producing magazines that have gone up over the last ten years?
- paper and postage
- What terms do they use for Planning the Magazine?
- dummy, break of the book. usually divisible by four.
- What is Simmons Market Research Bureau?
- finds out how many people in marketable area
- What was printed in 1456?
- Gutenberg's Bible
- What is Isaiah Thomas known for?
- first noted American book publisher
- What were the four best known writers of the Penny Press Era, and what are they each known for writing?
- Charles Dickens (Great Expectations, etc.) Sir Walter Scott (Ivanhoe) Herman Melville (Moby Dick) and Harriet Beecher Stowe (Uncle Tom's Cabin)
- Who came up with free public libraries?
- Ben Franklin
- What are the three main segments of the book industry?
- Publishers, distributors, retailers
- what are the two main sources of income for a publisher?
- book sales and subsidiary rights
- what is a kill fee?
- gets publisher out of contract, return paper, 20% fee usually
- vanity press
- the writer has to pay for it, being publication
- what are the two main classes
- fiction, non fiction. New York Times and Publishers weekly are best known
- what three subjects are how-to books about?
- health, love, money
- what is the earths biggest bookstore?
- amazon.com
- two thirds of all books are purchased by readers over 40. t/f?
- true
- What is Henrich Hertz known for?
- created basic unit of frequency
- What is Guglielmo Marconi known for?
- creating the radio
- What is Lee De Forest known for?
- vaccum tube
- KDKA is the first fully licensed commercial radio station for broadcasting, 1920, by Frank Conrad in Pittsburgh, t/f
- true, but it is east of mississippi
- Who owned many of the first radio stations?
- newspapers
- Who was the first to give licenses (three in order)
- Department of Commerce in 1912., Radio Act of 1927, FCC which regulates all AM/FM
- What is Edwin Howard Armstrong known for?
- invented FM radio
- Who did the first national radio advertising?
- Eveready Battery Company
- What is Edward R. Murrow known for?
- went to europe to cover war, famous "this is london" broadcast of 1940
- Name the significance of Vaudeville
- pregnant pause, furnished many of the entertainment figures
- Who was Eddie "Rochester" Anderson?
- on Jack Barry Show
- What is ASCAP?
- American Society of Composers, Authors, and Publishers
- What is BMI?
- Broadcasters Music Incorporated
- Describe AM
- signal went farther, height varies of wave, means amplitude modulation
- Describe FM
- frequency modulation, line of sight, static free
- Describe what these radio formats mean: MOR, R&B, CW, AC, AOR
- Middle of the Road, Rythmn and blues, country/western, adult contemporary, album oriented rock
- What did Alan Freed do?
- coined the term "rock n roll"
- what is payola?
- floating money to DJ to play a song or record
- what is NPR?
- national public radio
- what did the 1996 Telecommunications Act do?
- put no limit on how many radio stations one unit could own, but did limit to eight stations in one market/town
- in talk radio, name the conservative guy
- rush limbaugh
- in talk radio, name the jock of shock
- howard stern
- what is DAB?
- digital audio broadcasting
- how many radios per person in the US?
- 2
- what is voice tracking?
- same DJ used by many stations
- what is arbitron?
- main radio audience researcher
- what is rating?
- one percent of the people in the market who are listening to a particular station
- what is share?
- one percent of LISTENING people who are listening to a particular station
- when is prime time?
- drive time
- What did Thomas Edison do?
- invented the phonograph, 1877
- What did Emile Berliner do?
- invented the gramophone
- what did Alma Gluck do?
- first to sell a million records (carry me back to ole Virginny)
- who was scott joplin?
- king of ragtime
- what artists are known in the jazz era?
- Louis Armstrong, Jelly Roll Morton
- Who is known for the Big Band era?
- benny goodman, glenn miller, dorsey brothers, andy kirk, duke ellington, count basie
- what was a big deal in 1933
- jukebox
- name the record formats
- 78, 33 1/3, 45, reel to reel, 8-track, cassette, CD, DAT
- what is a crossover hit?
- someone who switches genres or their song is on more than one chart
- name the style of the 50's, 60's, 70's, 80's, and 90's
- 50's:rock n roll, 60's: folk singers (bob dylan) 70's: KC and the sunshine band, bubblegum and country western, 80's: disco, 90's: new wave, rap,oldies revival
- What name is associated with Sun Records?
- Sam Phillips
- Who is associated with Motown?
- smoky robinson, jackson 5, temptations, berry gordy
- what is a garage band?
- band that may or may not be signed, practice in a garage
- what is PI?
- per inquiry, charged per item sold
- what is Music Boulevard?
- online sales