Vocabulary words
Terms
undefined, object
copy deck
- The essentials of any story: who, what, when, where, why, and how
- 5W'S & H
- Space in a publication sold to other businesses; display ads usually contain headlines, illustrations, copy, a call for action and information to identify the business
- ADVERTSING
- Refers to the justification of text at its margins; left, right, centered, justified
- ALIGNMENT
- A specific area assigned to a reporter for regular coverage
- BEAT
- Type which appears darker than surrounding type of the same family; used for emphasis
- BOLD
- Indicates who wrote the story; often includes the writer's title
- BY-LINE
- The portion of the layout which explains what is happening in a photograph. Also called cutlines. Often includes a photo credit.
- CAPTION
- A vertical division of layout which aids in giving structure to a page
- COLUMN
- The largest photograph on a layout
- DOMINANT
- Has overall responsibility for the publication
- EDITOR
- EDITORIAL A type of story which serves to express an opinion and encourage the reader to take some action
- EDITORIAL
- A statement that can be proven. Not an opinion
- FACT
- A standard of conduct based on moral beliefs
- ETHICS
- A story written with some interpretation that goes beyond just reporting the facts
- FEATURES
- The name of the paper that usually appears at the top of page one
- FLAGS
- The use of lines, screens, boxes, large initial letters etc. to enhance a design by breaking up areas
- GRAPHICS
- A system of layout in which the page is divided into small units which are filled in
- GRID SYSTEM
- A form of headline consisting of a few very large words over a smaller subheadline
- HAMMER
- Large type designed to summarize a story and grab the reader's attention
- HEADLINE
- An element of news that includes people or events with which the audience can identify; stories that are just interesting
- HUMAN INTEREST
- A question and answer session between a reporter and source to get information for a story
- INTERVIEW
- A style of writing most commonly applied to news stories in which the most important facts appear early in the story and less important facts later in the story
- INVERTED PYRAMID
- A short (one or two word) statement at the beginning of a caption that serves to grab the reader's attention
- KICKER
- The beginning of the story which serves to summarize the story and/or grab the reader's attention
- LEAD
- Written defamation; damaging false statements against another person or institution that are in writing or are spoken from a written script
- LIBEL
- Information delivered about an event shortly after it has occurred
- NEWS
- Opinion/Editorial; refers to the pages in a publication that express the opinion of the writer
- OP-ED
- A statement which cannot be proven
- OPINION
- A statement make by another person included in a published story. A direct quotation is exactly what the person said and appears inside quotation marks. An indirect quote is a paraphrase of what a person said and does not appear in quotes.
- QUOTATION
- Person who researches and generally writes stories assigned by editors
- REPORTER
- A form of editorial written to comment on a play, movie, piece of music or some other creative work
- REVIEW
- Type with no extension at the letters which is easier to read at large sizes
- SANS SERIF
- An extension at the end of certain letters which make the type easier to read at text sizes
- SERIF
- Spoken defamation; damaging false statements against another person or institution that are spoken
- SLANDER
- Two facing pages that are designed as one unit
- SPREAD
- A box containing the names of the staff members
- STAFF BOX
- A block of text on a single topic beginning with some form of a lead followed by the body that contains quotations and transitions
- STORY
- Adjusting the appearance of text to follow the shape of a graphic
- TEXT WRAP
- The portion of the story which helps the reader move from one point to the next: helps a story flow, adds information, and explains other items in the story
- TRANSITION
- A smaller headline set under the main headline that is approximately the same length as the main headline
- UNDERLINE
- The portion of a page with nothing on it used to draw a viewer into the other elements on the page
- WHITE SPACE