Jounalism 328
Terms
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- What are the elements of Public Relations?
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Major:
Management Function, Planned activity, communication
Minor:
Research based social science, Socially responsible - What is press agentry?
- A person whose work is to get publicity for an individual or an organization
- What is NOT Public relations?
- labor relaions, employee relations, consumer relations, and product advertising
- What is publicity?
- INfo about an event, individual, or product, appears as a news item or feature story; material submitted to news departments
- How is Journalism different from PR?
- Provides "objective" info, communicate with mass audience, and single channel for media employer
- What is the difference between PR and marketing?
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Marketing makes $$ for organizations, and builds markets for goods and services
PR saves $$ for an organization, and builds realtionships and good will - WHat is the process of PR (4)
- Research, Planning, communication, evaluation
- WHat are the 4 models of PR
- Press agentry, 2-way symmetrical, 2-way Asymmetrical, and public info
- What is the 2-way symmetrical model?
- gain mutual understanding with balanced effects, based on research, uses communication to manage conflict and understand strategic publics, based on negotiation and compromise, and most ethical
- What is another definition of PR?
- it is the art and science of creating, altering, and strengthening or overcoming public opinion
- WHat are the PR organizational structures?
- Agencies, Corporations, government, non-profit and trade organizations, and independent consultants
- WHat are some PR activities?
- Photography, community relations, government relations, philanthropy, internal communications, speeches, product promotion,sponsorships, film tape and slides, T.V., and internet
- What is the Press agentry model?
- Propoganda is purpose, one-way communication that is often incomplete, distorted, or only partially true, and communication is only viewed as telling not listening, and little research is used
- What is the public info model?
- dissemenation of info, not with persuasive intent. Uses controlled media (direct mail, brochures, and newsletters)
- WHat is the 2-way Asymmetrical model?
- scientific persuasion thru messages developed by research. ANy change needed to resolve a conflict must come from the public, not from the organization.