new stuff
need to know stuff for final based on class notes
Terms
undefined, object
copy deck
- leo burnett
- image advertising, tony the tiger, jolly green giant, doughboy
- 3,000
- we see how many advertisements a day
- mash
- highest rated single program
- jack raspkoff
- name of ad/pr guy that came to class
- to have or have not
- 1945, bogart & bacall, directed by howard hawks
- feelings
- pyschographics based on
- 1990s
- rise of rap
- three camera technique
- i love lucy used what camera technique
- 1980s
- digital era
- nielsens
- commerical research performed by
- clarke
- geostationary communication satillites 22,300 miles above the earth
- advertising
- bil bernbach, david ogilvy, j. walter thompson, mccann erickson are big names in
- ted turner
- WTBS (1976), CNN (1980)
- february 17, 2009
- all analog tv broadcast will end on
- walter cronkite
- 1916 cbs news anchor that went to vietnam
- charles vandorin
- quiz show scandals
- 1966
- all networks began broadcasting in color
- 1987 to present
- the simpsons (dates)
- cancelled
- smothers brothers comedy hour was __________ by cbs
- advertising
- what is controlled, identifiable, persuasion through mass media
- vitameatavegamin
- what was the most popular i love lucy episode
- ed sullivan show
- 73 million views, 45.3 rating 60 share popular show, beatles premired
- tim berners lee
- invented WWW
- 1970s
- disc era
- laugh in
- "sock it to me" ~ goldie hanh on
- radiohead
- pay as you want group
- murrow
- pioneer in tv news
- 1982
- compact disc
- 2000s
- christian pop rock
- facts
- demographics based on
- ok and coca cola
- most recognized words
- 16x9
- digital televison aspect ratio
- 1948
- network broadcasting began in
- music videos
- music industry of 1980s driven by
- beatles premiere
- feb. 9, 1964
- benjamin franklin
- first to use illustrations in newspapers
- 4x5
- analog television aspect ratio
- norman lear
- all in the family directed by
- repetition
- important in advertising, repeating the message within the ad
- saturday night at the movies
- only film viewing show
- 60 minutes
- longest running primetime show in history
- piracy
- 23,000 lawsuits filed for __________ issues
- ry cooder
- bop till you drop, first digitally recorded album
- 58%
- today how many homes have cable (%)
- 15%
- music downloads account for ____% for music sales
- narrowcasting
- fragmentation of the audience
- footprint
- coverage geostationary satellites provide
- HBO
- first premium service