MCM 131
Terms
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- Who was the father of the computer?
- Charles Babbage created the first computer to conduct algebraic computations and used stored memory.
- What was the first digital computer?
- Colossus, developed by the British to break German secret codes using binary code.
- Who was Paul Baran?
- He produced the plan of a computer communication network..
- What is VOIP?
- Voice over Internet Protocol, voice emailing.
- Who was Marshal McLuhan?
- Global Village, Media as extensions of human bodies, The Gutenberg Galaxy, movies.
- What did william Gibson write?
- He wrote about a nationless world isnt about involving ourselves in one anothers lives and experiences. its about electronic technology turning us into nonindividuals.
- What is a pseudo event and some examples?
- A pseudo-event is an event staged specifically to attract public attention, Boston Tea Party, The Federalist Papers.
- Who was the first president to use a press secratary?
- Andrew Jackson.
- What are the four stages in the history of PR and the major characteristics of the four stages?
- Early PR - pseudo event, Propaganda-publicity stage - publicity bureau, Early two way comm., advanced... - federal regulation of lobbying act in 1946, PRSA.
- What is Westinghouse Electrics?
- The first corporate public relations department.
- The Public Bureau?
- The first publicity company.
- What was the major thesis Ivy Lee proposed in his article?
- PR practitioners should be providers of info not purveyors of publicity.
- What is CPI?
- Opinion leaders from around the country to advise the govt. on its PR efforts and help shape public opinion.
- Edward Bernays
- two-way communication
- PRSA
- the principal professional group for today's PR pros.
- Foreign Agents Registration Act in 1938?
- required anyone who engages in political activities in the US on behalf of a foreign power to register as an agent of that power under the justice dept.
- The Federal Regulation of Lobbying Act in 1946?
- Requiring among other things, that those who deal with federal employees on behalf of private clients disclose those relationships.
- Volney B. Palmer
- Formed the first Advertising agency Boston, NY, Phili.
- What was the first full service ad agency and what services did they provide?
- N.W/ Ayer and Sons in 1869, provided ad campaign planning, ad creation, and placement in the most appropriate media.
- When was the first radio ad broadcast and where?
- 1922 New York
- What is an example of brand awareness ad?
- Pepsodent yellow teeth?
- What is a unigue selling proposition and example?
- Highlight of a product that sets it apart from a competing product. Timex, Gillette.
- The Ad Council and its mission?
- To promote government programs, formed during WW2.
- The Consumer Union and its publication Consumer Report?
- founded in 1936 to protect people from manufacturers and advertisers.
- What is AIDA approach?
- to persuade consumers advertising must attract Attention, create Interest, stimulate Desire, and promote Action.
- FTC
- 1914, monitoring and regulating advertising.
- What is considered false advertising?
- Lies outright, does not tell the whole truth, lies by implication using words, design etc. Wonder Bread.
- What is the main proposition of agenda setting theory, and who is well known for this theory?
- McCombs and Shaw.
- Cultural definiton of Comm.
- James Carey, symbolic process blah blah.
- What is the two step flow theory and who?
- Lazarfeld,people who consumed media content on topics with interest to them, interpreted their own values and beliefs.
- Social Construction of Reality and who?
- Peter Berger and Thomas Luckmann, argues that people who share culture also share an ongoing correspondance of meaning.
- what is cultivation analysis? and who?
- Television cultivates or constructs a reality of the world that, is possibly inacurate, becomes accepted simply because we believe its true. Gerbner.
- What are pirate radio broatcasters?
- Illegally operated stations broadcastig to british audience from offshore or foreign facilities.
- What are the double roles of VOA in history?
- Cold War.
- COmSat
- US leadership in global satellite was ensured when comsat was declared managing agent of Intelesat.
- what does the western concept mean?
- there is no completely free libertarian media system on earth, and even the most commercially driven systems include the expectation not only of public service and responsibility but also ...