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Marketing chapter 20


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copy deck
Phrase or sentence that attracts the readers' attention to a particular profit or service
Catchy phrase or words that identify a product or company
The photograph, drawing, or other graphic elements used in advertisement
Ad layout
A sketch that shows the general arrangement and appearance of a finished ad
Advertising agencies
Independent businesses that specialize in developing ad campaigns and crafting the ads for clients
Advertising proof
Shows exactly how an ad will appear in print
Or logotype (logo), is the distinctive identification symbol for a business
Advertising campaign
Group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company
Clip art
Takes the form of images, stock drawings, and photographs
Selling message of a written advertisement

Deck Info