Comm Pt 2
Terms
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- Deductive reasoning
- general to specific
- Culturetypes
- sometimes stated in the form of metaphor, express the values, identity, and goals of a particular group and time.
- Inductive reasoning
- reasoning from reality is sometimes called inductive, in that it draws general conclusions from a conside
- Persuasion
- the art of gaining fair and favorable consideration for our points of view
- Doublespeak
- words evade the responsibility of talking about the important meanings in a situation or even point in the direction opposite from the reality they should be describing
- 6 C's of language
- Clarity, color, concreteness, correctness, conciseness, cultural sensitivity
- Great expectation fallacy
- To hope for a major change on the basis of any single persuasive effort
- Metaphor
- offers a belief, concentrated form of comparison that is implied, unexpected, and sometimes even startling
- Mythos
- appeals to the traditions and values of our culture and to the legends and folktales that embody them
- Ideographs
- these words express a country's basic political values.
- Process of persuasion(6)
- awareness, understanding, agreement, enactment, and integration of persuasive material
- Simile
- a variation of metaphor that tips its hand by warning listeners that a comparison is coming; such as like or as
- Inoculation effect
- expose listener beforehand so later won't be persuaded
- Enduring metaphor
- they invoke experience that has great meaning and that can bring people together (i.e: contrast of light vs. dark in books)
- Jargon
- technical language, specific to field
- Types of evidence(4)
- facts (verifable information), statistics (facts expressed as number), examples(make more concrete), and narratives(stories)
- Malapropism
- when people often err when using words that sound similar; "he is the very pineapple of politeness," when she meant pinnacle
- Types of persuasive speeches
- problem-solution, refutative pattern
- Personification
- treats inanimate subjects, such as ideas or institutions, as though they had human form or feeling.
- Amplification
- rephrase ideas to bring them into focus
- Boomerang effect
- persuade poorly can be more against you before you started the speech
- Alliteration
- repeats the initial sounds in a closely connected pattern of words (sally sells sea shells)
- Aristotle's proofs(3)
- Logos- (logic of the speech) recognizes that we respond to reason. Pathos-(emotion of the audience) affirms that we can be touched by appeals to personal feelings such as fear, pity, and anger. Ethos-(credibility of the speech) recognizes that we respond to the personal qualities of speakers, to our perceptions of their competence, character, good will, and dynamism.