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Research methods

Terms

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range
difference btw the highest and lowest scores.
placebo effect
improvement resulting from the mere expectation of improvement.
Heuristics
mental short cuts or rules of thumb. pro: reduce the cognitive energy required to solve problems. con: we tend to over simplify reality
experimental group
in an experiment, the group of participants that recieves the manipulation.
experimenter expectancy effect
phenomenon in which researchers' hypotheses lead them to unintentionally bias a study outcome.
mean
average
dispersion
measure of how loosely or tightly bunched scores are.
experiment
a study in which the researcher manipulates one or more variables and measures the outcome.
naturlaistic observation
watching behavior in real world settings
reliability
consistency of measurement. repeatability
inferential stats
mathematical methods that allow ust to determine whether we can generalize findings from our sample to the pop.
standard deviation
measure of dispersion that takes into account how far each data point is from the mean
central tendency
where the group tends to cluster in a data sheet.
availability
estimating the likelihood of an occurrence based on the ease with which it comes to our minds.
external validity
extent to which we can generalize findings to real-world settings.
nocebo effect
harm resulting from the mere expectation of harm.
base rate
how common a characteristic or behavior is in the general population.
informed consent
informing research participants of what is involved in a study before asking them to participate.
correlational studies
investigates the relationship btw 2 variables.
case study design
researchers examine one person or a small group of ppl, often over a long period of time.
confound
any difference btw the experimental and control groups other than the independent variable. ex. age
double blinded design
neither researchers nor subjects know who is in the experimental or control group.
descriptive stats
describe data, numerical characteristics of the nature of the data set.
surveys
interviews or questionnaires asking ppl about behavior, attitudes, beliefs, opionions or intentions. Pro: gather a lot of info for little cost. Con: ppl aren't always truthful.
representativeness
heuristic that involves judging the probablity of an event by its superficial similarity to a prototype. Guy that is quiet/ shy is more likely to be a computer major than communications.
blind
unaware of whether one is in the experimental or control group.
median
middle score in a data set
random assignment
randomly sorting participants into two groups
dependent variable
variable that an experimenter measures to see whether the manipulation has an affect.
control group
in an experiment, the group of participants tha doesn't recieve the manipulation.
social diversity bias
ppl answer how they think the experimenter wants them to.
internal validity
extent to which we can draw cause and effect inferences
independent variable
variable that an experimenter manipulates.
illusory correlation
perception of a statistical association where none exsists (ex. crime and the full moon)
random selection
ensures every person in a pop. has an equal chance of being chosen to participate.
validity
extent to which a measure asses what it claims to measure. a test must be reliable to be valid.
mode
most frequent score in data set.
Hindsight bias
the tendency to over estimate how well we could have successfully forcasted known outcomes.
observer bias
if ppl know they are being watched, they will perform differently (hawthorne effect)

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