marketing
Terms
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- heterogenous
- meaning that there will be difference in the type and quality of service provided
- ditribution
- deterine the best ways for customers to locate obtain and usethe products and services
- final comsumer
- are perssons who buy products and service mostly for their own use
- pricing
- setting and communicating the value of products and services
- target market
- a specific group of consumers that have similar wants and needs
- market information management
- obtaining managing and using market information
- price
- is the money a customer must pay for a product or service
- distribution
- is the location and methods used to make a product or service availble to the target market
- perishable
- meaning that the availblity of a service must match the demand for that service at a specific time
- channel of distribution
- the route a product follows
- market mixing
- is the blending of four marketing elements product distribution price and promotion.
- inseparable
- meaning that they are consumed at the same time they are produced
- service
- are activites that are consumed at the same time they are produced
- marketing reserach
- finding solutions to problems through carefully designed studies involing consumers
- market strategy
- a company plan that identifies how it will use marketing to achieve it goals
- product service management
- designing, developing, maintaining, improving, and acqurining products
- product
- is everything a business offers to satisfy a customers needs.
- promotion
- communication information about products and services to potential customers
- intangile
- meaning that they have no physical form
- business consumer
- are persons companies and organiztions that buy products for the operation of a business for incorporaation into other products and service or for resale to their customers
- channel members
- the business that take part in a channel
- selling
- communicating directly to the customer to determine and satisfy thier need
- marketing orientation
- considers the needs of customers when developing a marketing mix
- marketing
- i the process of planning and executing the conception pricing promotin and distribution of ideas goods and services to create exchanges that satisfy individual and organization objectives
- financing
- budgeting for marketing activities obtaining the necessary funds needed for opertations
- consumer decision making process
- the specific squence of step consumers follow to make a purchase