Chapter 10 Vocab.
Terms
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- Maketing
- The proccessof Planning and excuting the concption,pricing,promotion,and service to create exchanges that safty individuals and oganizational objective
- Marketing Mix
- The blending of four marketing element-products, distribute and promotion
- Intangable
- Something that has no phiscal form
- Marketing Stratagy
- A company's plan that identifies how it will use Market to achieve its goals
- Business Consumer
- Persons company and organization that buy products for the operation of a business for incorparation into other products and service, or for resale to their customers
- Products
- Everything a business offers to safty a customer 's needs
- Consomer Decision making process
- The specific sequence of step consomer follow to make a purchase
- Taret Marketing
- a specific group of customer tthat have simila wants and needs
- Final Consumer
- Person who buy product and service mostly for their own use
- SErvices
- activties that are consumed at the samtime the are product