Intro to Journalism Final
Terms
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copy deck
- penned words of US constitution
- madison
- Communist theorist Marshall McLuhan said TV would help create:
- a global electronic village
- Mass communications researcher credited with creating the media violence index which measures TV violence
- Gerbner
- Englightenment thinker who wrote aeropagitica
- John Milton
- If government blocks printing, broadcasting, or distribution media, it is engaging in
- prior restraint
- hot/cold media model was developed by:
- mcluhan
- radio personality who broadcast "war of the worlds"
- orson wells
- theory that says media injects info hypodermically into public's mind:
- powerful effects
- those who think media depictions of violence has a positive effect on society
- cathartic
- which political system assumes ownership of media?
- soviet
- "Let truth and falsehood grapple: whoever knew truth to be put to the worse in a free and open encounter"
- John Milton
- Theory- media violence has numbing effect on audience
- desensitization
- Cox Center study said apprx. avg. starting salary for 2002 mass comm. grads. is:
- 26,000
- What theory states that media effects build slowly over time?
- cumulative
- first step in process of any type of communication:
- encoding
- Title of the kinks song "give the ppl. what they want" best describes which mass media perspective?
- populist
- one of the steps of the shannon/weaver model of communications
- sender internalizes the msg
- mass media contributes to stability in society by:
- providing common rituals
- legal doctrine that would allow a reviewer to write that a singer sounded like a rusty windpipe:
- fair commment and criticism
- non-media ppl. and institutions that try to influence mass msgs before they reach the audience
- regulators
- Coake- "les urnes ont parle" nwspr. illustrated the medias role in promoting:
- cultural transmission
- corporate merger now gone sour that reps. the trend of media conglomeration:
- AOL/Time Warner
- Tivo and Instant Replay will prob. have greatest impact on:
- TV
- last year, advertising accounted for what percent of all ad dollars spent?
- less than 5%
- Last year, retail sales on the internet were what % of all retail sales?
- .8%
- NY Times vs. Sullivan libel case said:
- public figures have little recourse even they are victims
- person that said Tv is modern campfire not detribiliz. (whatever detribiliz. means!)
- Marshall McLuhen
- US media is the ___ estate
- 4th
- hot or cold media require big audience involvement?
- hot
- nat'l public radio relies heavily on:
- public donation
- obsenity can be censored, porn cannot
- true
- superbowl is a hot or cold medium?
- cool
- Ida Tarbell is famous from what medium ________.
- magazines
- "see it now" - who famous for?
- Edward R. Murrow
- _____ found success with disneyland and Mickey Mouse Club.
- ABC
- 7 sisters of magazine world:
- Family Circle, Ladies' Home Journal, Redbook, Womens' Day, McCalls, Better Homes and Gardens, GOod Housekeeping
- most pop. radio formatting:
- talk radio
- FM radio stands for:
- Frequency modulation
- mass media that is larger than every other media by any other measure
- newspapers
- Top 5 newspapers in order:
-
1. USA TODAY
2. Wall Street Journal
3. NY Times
4. LA Times
5. Washington Post - who created the iconic form of graph rebus?
- egyptians
- created HTML
- Tim Berners Lee
- credited with inventing the technology of TV
- Farnsworth
- most widely recognized sponsored mag.
- Nat'l Geographic
- best newspaper in the world
- NY Times
- HBO exec. responsible for 1st using satellite to transmit entertainment programming
- Gerald Levin
- first internet browser that let ppl. look at words and text
- MOSAIC
- AM stands for
- Amplitude Modulation
- first licensed international radio
- KDKA Pittsburg
- muckraking associated with
- magazines
- circulation magazine example:
- readers digest
- Man credited with developing "brand image" strategy:
- David Ogilivy
- Man credited with being first advertising agent:
- Volney Palmer
- three areas of responsibility most PR departments must deal with:
- internal, external, and media relations
- along with ivy lee, this man considered to be the father of PR
- Edward Bernays
- Bernays is responsible for which landmark PR effort:
- the Green Ball
- what name did Otto Nuerath give to simplified form of picture language?
- isotype
- Tylenol case is ex. of what kind of approach to PR
- Open (not proactive)
- credited by the book with singlehandedly inventing the WWW
- Tim Berners Lee
- Name of this early form of visual communications (the one that looks like squiggly lines and an O with a dot in the middle)
- rebus
- what percent of client's budget for ad space and time usually goes to ad agency?
- 15%
- school of thought that attempts to explain how humans understand visual commun. or stimuli:
- Gestalt
- discovered elvis presley and is credited for creating term rock and roll
- sam phillips
- album is gold once it sells:
- 500,000 copies
- benjamin days' newspaper, the NY Sun helped instill what type of values into American Print Media?
- populist
- Ad strategy that tries to differentiate massed produced products that are essentially alike by:
- branding
- The author of the book on branding teens claims the practice has what effect on teens?
- makes them get older faster
- last year, retail sales on the internet were what percent of all retail sales in the US?
- less than .8%
- name of Sen. Exxon's bill aimed at protecting children from exposure to porn on the itnernet:
- Communications decency act
- first network that local cable systems offered exclusively without relying on over-air stations
- HBO
- on avg. tv is on about how long per day in US households?
- 7 hrs
- TV forced which of the following mediums to demassify?
- magazines
- first newspaper published in US
- Publik Occurances both Foreign and Domestik
- ad agency that serves as a liason with client:
- account exec
- which advertising technique developed with mass marketing in the 1800s?
- brand names