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Poli Comm Ch 10 Internet in the 2004 Pres Election


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What was the first major "internet election" in the US?
Mass media became enamored of the idea of the Web and its impact early in the ______ ________ of the 2004 campaign.
primary phase
What are dominant themes in media coverage
Mass media reporting of the Internet became a ____ ____ throughout the election.
main frame
Which web capabilities encourage a 2-way comunication flow with the electorate?
multimedia, hyperlinks, and interactive elements.
True/Fale: Generation Y was using the Internet as a major source of information, but seniors weren't
False - seniors were too
Which generation found online media to be a more credible source of political news than TV?
Generation Y
Which generation visited political Web sites more actively than younger, under 24, users?
When did candidates begin posting basic informational material on the Web?
as early as 1992
Former campaigns just used the internet as what type of vehicle?
a one-way communication vehicle
The 2004 candidates used the __________, __________ nature of the web.
nonlinear, interactive
examples of uses of interactivity
hyperlinks, blogs, option to forward websites, newsletter sign ups, requests for feedback
example of use of multimedia
candidate ads and animation on web sites
in the 2004 election, more than half of the democratic primary candidates posted what on their websites?
According to 2003 research, interactivity on a candidate's website can enhance what?
user perceptions of the candidate's sensitivity, responsiveness, and trustworthiness
According to 2003 research, the level of interactivity can potentenially influence what?
perception of candidates and level of agreement with politcy positions
What are two advantages of the internet for candidates?
bypass journalistic filters, blurs distinction between paid and free media
who was the early frontrunner of the democratic primary election in 2004?
Who was singled out as the candidate who was credited for changing politics online? Why?
Dean. B/c he had unprecedented success in raising money through his website and creating a new type of grassroots campaignings
In the 2004 election, the candidates used the internet to promote what?
their issue stances
In the 2004 election, Bush focused his website most on the issues of
war in iraq, terrorism, and health care
In the 2004 election, Kerry focused his website most on the issues of:
health care the most, then economy and war in Iraq 2nd most (equally)
The 2004 candidates didn't use __________- in the same ways as they used the internet. And in what ways does this mean?
E-Mail. Multimedia and interactive capabilities.
Why is it argued that candidates will find e-mail more effective than internet?
b/c emails deliver info to the suer, whereas web sites must be sought out. E-mails easily forwarded; Have immediate source credibility by info in subject and sender columns and can be integral part of viral-marketing strategies
Did the third party candidates use the internet a lot int he 2004 election?
What is an example of a third party internet use in teh 2004 election?
what loophole led to unprecedented levels of web-based political ads?
527 loophole, the bipartisan campaign finance reform act of 2002, aka McCain Feingold
The Bipartisan Campaign Finance Reform act of 2002 had what two big goals:
stop flow of unlimited soft money donations from corps, individuals, and unions to political parties. and prevent corps and unions (and grps funded by corps and unions) from broadcasting so called "issue ads" on TV and radio w/in 30 days of a primary and 60 days of the general election
what made it possible to subvert both of The Bipartisan Campaign Finance Reform Act of 2002?
the internet
5 reasons for Internet adv. being appealing and able to avoid restrictions of McCain-Feingold act:
1. internet only mass media channel where pol. parties are able to spend soft money on ads. 2. internet's advanced multimedia capabilities can make web ads look very similar to TV ones. 3. internet doesn't have disclosure requirements for ads that TV does. 4. cheaper than TV ads. 5. new, unregulated place for ads that might seem too harsh for TV
How much money did the following people earn by using the internet as a fundraising tool: 1. Senator John McCain in the primary phase of the 2000 US Pres. campaign. 2. Howard Dean in the 2004 primary election. 3. Kerry in teh 2004 election. 4. Bush in th
1. McCain $6.4 million; 2. Dean $25 million; 3. Kerry $12 million; 4. Bush $82 million
Who is credited for being the forerunner in online fund-raising? Why?
Senator John McCain. On the basis of his success during the primary phase in teh 2000 US Pres campaign. He raised $6.4 million, 27% of his funding.
What is noteworthy in the impact of Howard Dean's online fundraising?
impact of smaller donations, Dean raised 55% of his donations in $200 or less.
Which political party was in general more successful in their web based fundraising efforts in the 2004 election?
Which presidential campaign was the first to use blogs as a tool to communicate with the electorate?
the 2004 election
Blogs are pages frequently updated with posts usually centered around ________ topic(s)
one topic
what type of order are the pages in blogs arranged in?
reverse chronological
why are blogs especially democratic?
b/c of their format, which allows opportunity for ordinary citizens to converse and debate points of view online and deal with issues and stories that the mainstream media are covering from a more narrow perspective
true/false: blogs don't have the same 1st amendment protection as newspapers
how many of the democratic primary candidates had blogs?
7 out of 9
did bush have a blog in 2004 election?
Using a blog-based, grassroots effort, what type of groups was Dean able to mobilize?
Groups that were never before politically active
Why are blogs responsible for the downfall of Senator Trent Lott?
He lost his post as majority leader of Senate in 2002 b/c bloggers wouldn't allow the story of his racist remarks at Strom Thurmond's 100th b-day party to go away.
In the 2004 election, what did blogs do?
fast checked claims from both candidates and those made in stories published by mass media
What does the "Rathergate" support the notion of?
the notion of a web sphere in which citizens can mobilize and take on the establishment
What was Rathergate about?
the authenticity of documents held by CBS regarding W's military service in the Texas National Gaurd
What medium was used to raise their concerns and outrage to public and mass media awareness of "rathergate"?
What did the web chatter about "Rathergate" lead to?
national newspaper and tv coverage questioning the authenticity of the documents, an internal investigation at CBS, a consequent major restructuring, and the admittance that the documents were "highly suspect"
who was credited with changing the political landscape by offering a blog and connecting voters with the candidate off-line through the use of Meetup, a Web site facilitating meetings?
Joe Trippi
How can the internet especially engage young adults in civic life?
by providing them with access to information, and offering them a sense of community in the online environment.
Despite the __________ party's mobilization successes through e-mobilization, the _________ were the ones exhalted in the media for starting the e-mobilization revolution
republican, democrats
what were JigJab's two web-based animated, satirical short cartoons called?
This land, and Good to be in DC
Who did JigJab ridicule?
Kerry, Edwards, Bush, and Cheney - equal opportunity offends.
How many times was This Land viewed as peope e-mailed links to friends around the world,including Antarctica.
65 million times
T/F: The audience to political humor ont he web lke JigJab is limitless

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