Mass Communications Exam # 1
Terms
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- The Great Divide Theory
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The split between the oral and written traditions and the assumptions surrounding the consequences of literacy.
The "great-divide"theory postulates that literacy contributes to "higher-order" thinking and cognitive skills which automatically separates preliterate cultures and societies from literate ones. - Harrold Innis
- Innis' theory of communication was to divide the subject into two. Time binding media includes hand-written and oral sources that are intended to last for many generations, but are only successfully used in relatively small communities. Space binding media includes most of the modern media such as radio, and television, as well as newspapers. This is information that is meant to reach as many as possible, but will not last long in time. While time binding media favoured community and metaphysics, space binding media favoured commercialism and imperialism.
- 1st Model of Jane Tompkins Class Room
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Model 1: Banking
Analogy Of Banking:
Knowledge Is A Gift Bestowed By Those Who Consider Themselves Knowledgeable Upon Those Whom They Consider To Know Nothing ....
Education Thus Becomes An Act Of Depositing
Instead Of Communicating, The Teacher Makes Deposits Which The Students Receive, Memorize, And Repeat - 2nd Model of J.T...
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Model 2: Performance
Banking Model Is Obsolete
But What We Do Have Is Something No Less Coercive �
The Performance Model
Concerned With
a) To Show The Students How Smart I Was
b) To Show Them How Knowledgeable I Was
c) To Show Them How Well-Prepared I Was For Class
Putting On A Performance Not To Help The Students Learn But To Perform Before Them
Fear Is The Driving Force Behind The Performance Model
Fear Of Being Shown Up For What You Are: A Fraud. Stupid, Ignorant. - 3rd Model of J.T...
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Model 3: Democratic
New Method:
The Students Are Responsible For Presenting The Material To The Class
The Students Sign Up For Two Topics That Interest Them, And They Work With Whoever Else Has Signed Up For Their Topic
Anywhere From Two To Four People Will Be In Charge On Any Given Day
On The First Round Of Reports The Groups Meet With Me Outside Of Class To Discuss Their Ideas And Strategies Of Presentation. I Give Plenty Of Feedback In Written Form. But No Grades.
Shifting The Burden Of Performance Onto The Students
Sending Them Off On A Journey With Inadequate Supplies
It's True That In Some Cases The Students Don't Deal With The Material As Well As I Could, But That Is Exactly Why They Need To Do It. It's Not Important For Me To Polish My Skills, But They Do Need To Develop Theirs And To Find A Voice. - Linear Communication Model
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speaker-->message-->reciever.
Messages do not flow smoothly. Messages may be decoded differently or misread or ignored. - Critical Process
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Description
Analysis
Interpretation
Evaluation
Engagement - High Culture and Low culture
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high: "good taste" wealthy
low: "junk" consumed by masses
limits culture view - Marconi
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Invented wireless telegraphy.
Saw it only as pt.to.pt communication, not as onetomany mass medium - De Forest
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Invented Wireless telephony
(now knonw as radio) - Sarnoff
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closely involved in creation of RCA. leader of RCA cut a deal w/ GM and sold radios under name motorola
president of RCA in 1930 - Armstrong
- discoverd and developed FM radio
- Telecommunication Act of 1996
- FCC eliminated most ownership restrictions on radio. allows people to acquire as many stations as they want, relaxed on how many you can own in one city. 8,5, 5, 3
- Radio Act of 1934
- same as 1927 but covers tv and telegraph
- Radio Act of 1927
- licensees did not own their channels but could license them as long as they served public interest.