Mass Comm Midterm
Terms
undefined, object
copy deck
- Best Definition of Communication:
- The process of creating shared meaning
- According to Walter Ong, because of their inherant nature of sound, people from traditionally oral cultures...
- ...see themsevles as the center of their universe
- In mass communication, feedback is typically...
- ...delayed and inferential
- Anything that interferes with successful communication is said to be:
- noise
- According to Mindich in the reading from JUST THE FACTS...
- Objectivity has limitations, Cultural filters influence objectivity, Reporters should strive to tell the truth.
- Encoding is...
- Transfering messages into understandable sign or symbol
- Decoding is...
- Interpreting a sign or symbol
- What is an advantage of Mass Communication?
- Important News travels Fast.
- What are some disadvantages of Mass Communication?
- No direct feedback, Biased, Less Creativity
- What is Culture?
- Learned behavior of members of given social group.
- What is dominant culture?
- Holds sway with majority of people.
- What is bounded culture?
- Sub-culture within larger culture.
- What are some characteristics of Oral Culture?
- Story telling, respect for elders, MEMORY, close knit community
- What are some characteristics of Literate Culture?
- Record History, Facts/Science, sense of community is lost, power to those who can read/write well
- What is objectivity?
- detachment, balance
- What are some limitations to Objectivity?
- Excuses lazy reporting, Hesitant to interject official sources
- Who is Rupert Murdoch?
- Owner of Fox News.
- What is a factor of the American Revolution that has to do with anything Mass Communication cares about?
- 1765 - Stamp Act
- What are Conglomerates?
- A business that owns several companies in other different industries.
- What is Yellow Journalism?
- Competition for sensational stories.
- What is a Chain?
- One company that owns several businesses in the same industry.
- Why don't young people follow the news?
- Perceived isolation, their voices don't matter, politics are morally bankrupt
- What caused an increase in Magazines subscriptions?
- 1879 - Postal Act
- What is Muckraking?
- Crusade form of journalism. Deep investigative stories for social change.