FASH 325 Final
Terms
undefined, object
copy deck
- Criteria Devlopment
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time, cost, quality
resources, scope, size -
Visual
Vocal
Verbal -
Visual- 55%
vocal-38%
Verbal-7% - Presentations are:
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Informative
PERSUASIVE*
Entertaining - Problem Steps
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Analyze Problem
Identify solutions
select solution
Implement Solution
Evaluate Solution - Maslow's hierarchy of Needs`
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Biological Needs
Safety needs
belongingness and love
social esteem
self-actualization - Persuasion Process
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Attention
Details
Motivation
Action - Minute Rules
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2-4 Min. change slide
8-11- larger audience
15 min- change content - Types of Appeal
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Logical
Emotional
Personal Credibility - Strengths for Creative Problem Solving
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Awareness
Passion
Self-Control - European Style
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More formal
Less Enthusiasm - Asian style
- N.A style but more polite
- S.A style
- large gestures, excitement
- 7 Principles of Communication
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1) Never Bore
2) Leave w/ more
3) Be Presentation Master
4) Speak what you know
5) Be sensative to audience
6) Use pictures
7) Prepare - Colors
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cool- background
hot-draw attention
-design for audience
-use company colors -
A
D
M
A -
Attention
Details
Motivation
Action - Logos
- quality of argument
- Ethos
- credibility of presenter
- Pathos
- Human Emotion
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P
A
L -
Purpose
Audience
Logistics - Material
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Must know
should know- cut out if not
could know- enough time - EAR
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Easy
Apt
Real - PPP
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Prepare
Practice
Present - 3 Parts of Any Speech
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Tell what youre going to tell
Tell Them
Tell what you just told - KISS
- Keep It Short and Simple
- KILL
- Keep it large and Legible
- Colorblind
- red/green contrast
- 7 Types of Stories
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Vignettes
Imbroglio
Minerva
Credibility
Pattern
Instructional - Vignettes
- short illustrations
- Imbroglio
- Embarassing situations
- Minerva
- acient wisdom/folk tales/ legends
- Pattern
- Period of time
- Instructional
- make one point
- Credibility
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non-personal
current - SOFTEN
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Simle
Open Posture
Forward Lean
Territory
Eye Contact
Nod Head - Factors of Attention
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Activity, Proximity, Realism
Conflict, Vitality, Specificity
Intensity, Humor - Proxemics
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Intimate- up to 1 1/2 ft
Personal- to 4 ft
Social- 12 ft
Public- more than 12` - Forms of Non-Verbal Communication
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Body, Face, Eye, Space
Touch, Time, Artifacts, Voice