TC 100 FINAL EXAM
Terms
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- What role does an Account Executive play for and Ad Agency?
- Represents the company for the agency
- What is "Brand Awareness"?
- Advertising that show whats for sale, not price or effects.
- What are Information Campaigns?
- Advertising for things that you cant buy, ex. DARE or Church
- What does CPM stand for?
- Cost Per >Thousand<
- What is Integrated Marketing?
- Combining different Forms of media to get a certain message across.
- What is Direct Marketing?
- Marketing where direct action can take place. ex. Informercials and futuristic on demand
- What is a Media Rep Firm?
- They sell local ad space to national companies.
- What is Hard Sell decisions?
- decisions/purchases based on having a reason why to do something
- What is Soft Sell decisions?
- decisions/purchases made on raw emotion...ex. buying a candy bar in the isle because you are hungry
- What do advertising agencies do for companies?
- they help in the creation and delivery of the message the company wants to get across
- RBOC
- Regional Bell Operating Company
- LEC
- Local Exchange Character
- CLEC
- Competing Local Exchange Character
- IXC
- Inter eXchange Character - "international phone calls"
- Divestiture
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Taking out a service from a vertically integrated company
ex. AT&T Breakup - What are Subsidies? Who receives them and who doesn't?
- Tax breaks on goods for low income people. Business does NOT receive subsidies but regular people receive a small amount
- What is DSL?
- Direct Service Line, high speed internet
- How does a Modem work?
- transmits data from musical frequencies to electronic pulses so the computer can understand.
- what is the "Rate of Return" regulation?
- In a natural monopoly, ex. telephone, protected users from monopolistic prices why assuring stockholders a steady return
- Cell Phone infrastructure
- the "honey comb" type layout where cellphone towers work together to transmit calls without dropping them.
- First Cable TV system?
- 1948 the first cable systems where introduced
- What good did the Telecomm Act of 1996 do?
- Allowed Telephone and cable companies to go start offering all in one packages ex. phone, tv,internet all in one
- Content/Analysis
- Studying media products
- Survey
- A form with a series of questions that is completed to gather a large set of data
- Ethnography
- Research in the real world, ex. Jane Goodall went to live with the apes to study them
- Focus Group
- A small group of people that sit around and discuss their take on a product
- Group/Experiment
- "Scientific Method" - Aurthur Bandura - researcher that used experiments to prove causation in a situation
- Deductive vs. Inductive
- Deductive is predictions on a situation based on theory and critical thinking vs. Inductive which is the actual administrative reasearch
- Violence on TV
- does actually effect us especially children
- The Knowledge Gap
- The gap between today's information rich youngsters and the information poor oldies...info rich people can use technology to vastly expand its uses
- Bandura and BOBO
- Classic experiment that showed how media effects the actions/learning on children
- Sesame Street
- meant to help kids learn to read but also induces a short attention span (ADD) because of all the scene changes
- Theoretical Model - Hypodermic
- Do exactly what the media says
- Theoretical Model - Multistep
- Follow opinion leaders who interpret media
- Theoretical Model - Selective Process
- Interpret their own way
- Theoretical Model - Social Learning
- Imitate behavior shown in media
- Theoretical Model - Cultivation
- Think real world works like the TV world
- Theoretical Model - Priming
- Media trigger related thoughts
- Productivity Paradox
- Spite technology advances, productivity can go down because people goof off instead of using the technology to its full potential
- Taylorism
- advancing productivity, ex. typing machine, ways to make business faster
- RSI
- Repetitive Stress Injury ex. Nintendo thumb
- Political Advertising
- Despite the large amount of money spent on advertising, there is a small percent of people that take the negative advertising to heart
- Free flow of information
- freely pumping as much media into other countries, overpowering other countries media
- Free and Balanced Flow of Information
- Free to pump out media but with regulation, the regulation gives other countries a chance to edit their own content
- Regionalization
- Media that affects countries in the same region sharing common cultures, ex. mexican novela
- Privatization
- Private Companies (newscorp) own their own sources and don't have to listen to the government
- Voice of America
- American government's media outlet to the rest of the world
- WIPO
- World Intelectual Property Organization, Helped to protect the copyrights of digital media (1974)
- EU vs US
- European Union, a collaboration of media in europe to compete with the media flow that US outputs
- Core and Ring
- The core is the professional positions that stay put and the ring is fluctuating employees that are contracted to work but can be fired
- Telegraph
- Allowed commerce to expand because of the ability to transmit data long distances instantly allowing firms to expand
- VOIP
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voice over internet protocol
internet telephony, another advance in the transmission of information, like the telegraph - PBX vs. Centrex (VPN)
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Private Branch Exchange - allowed large companies to route telephone calls to save money
Central Exchange Service - made for large areas like universities, have a reserved amount of telephone space
Virtual Private Network - On the computer, another way of routing information within a business - Offshoring Jobs
- taking jobs to another country where work is cheap to improve revenue for the business
- OutSourcing Jobs
- Hiring of other companies to do work for a company
- T1/T3/OCS
- Optical Carrier Service, fastest and can transmit up to gigs of data per second
- Cig Ads
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Pros: Teens are effected, Magazine ads already reach children
Cons: Ban didn't work in Canada, Warnings are enough, we'd have to ban ads for everything unhealthy then - Wifi
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Pros: WiMax allows coverage across a vast area, no cables, improves productivity
Cons: security sucks - Computers are Bad
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Pros: improves productivity, creates jobs, improves learning
Cons: mouse potatoe, RSI, creates depression, negative effects on learning - Football Should have TV-14 Rating?
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Pros: No penalty is shown for the violence shown, TV linked to violence shown by kids, FB violence induces violence
Cons: have to rate other sports, if its ok to play its ok to watch, sanctioned violence has no ill effect - Bullet/Hypodermic injection
- Media having a direct impact on actions